Google: ‘How-To’ Tax Searches Increase 37% Since 2012
Google released data about search trends for the 2014 tax season today, which showed “how-to” tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information.
Google Expands App Indexing
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.
Nathalie Nahai: “Web Psychology is exciting and shows so much promise”
Bas van den Beld talks to Web Psychologist Nathalie Nahai about the trade of psychology, how people behave on the web and how Nathalie helps others understand online psychology better.
Post from Bas van den Beld on State of Digital
Nathalie Nahai: “Web Psychology is exciting and shows so much promise”
E-Book: SEO Now 2014 – Where are we now with SEO?
An eBook with conversations on the topic of SEO Now with 27 thought-leaders, from pioneers of digital marketing, to global brands and search industry experts.
Post from Bas van den Beld on State of Digital
E-Book: SEO Now 2014 – Where are we now with SEO?
Google Webmaster Tools Link Count Drops
I am seeing some reports from Webmasters that the link report in Google Webmaster Tools is reporting a much smaller fraction of links.
A Google Webmaster Help has one webmaster complaining a drop from 7,000 to 4…
SEOs Calling Out Google’s Matt Cutts As A Hypocrite?
On Friday, Matt Cutts, Google’s head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds about what hardware they use…
Hidden secrets of The Amazon – your heard it here first folks!
Amazon’s focus on personalization for the customer is the secret to their current success. Find out how businesses can employ some of Amazon’s tactics. Bryan Eisenberg shares some of the successes from Amazon and its tactics that businesses can employ.
Post from State of Digital on State of Digital
Hidden secrets of The Amazon – your heard it here first folks!
Google Updates Its Privacy Policy
You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s Privacy & Terms link. This is the first time the company has updated the policy this year, following an update…
Please visit Search Engine Land for the full article.
How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related…
Please visit Search Engine Land for the full article.
Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding
Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call…
Please visit Search Engine Land for the full article.
Social Signals and SEO
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to […]
Social Signals and SEO is by AJ Kohn, originally posted on Blind Five Year Old.
Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month
Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an…
Please visit Search Engine Land for the full article.
The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…
Please visit Search Engine Land for the full article.
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
Hello London! Come Along to our Digital Learning Hub
Having joined forces with Driftrock, we’re hosting a series of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup.
Test: Bing’s New Search Results Design
Bing is testing a new search results design – the design makes for a fresher and cleaner feel…
Wired Hacked Over Weekend; Google Blocks Wired.com
Over the weekend, Wired.com was being blocked by Google via Chrome and the search results for malware.
In short…
Google AdWords Call Conversion Tracking By Call Length
Kim Clinkunbroomer reports getting an email from Google about a new way of reporting on call conversions based on the length of a call.
Starting at the end of this month…
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
Search Engine Optimization (SEO) Marketing – Thailand
Learn the Best Practices of SEO Marketing From UK’s Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2014 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space…