Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
SearchCap: The Day In Search, September 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines In a recent video from Matt Cutts, Google’s head of…
Please visit Search Engine Land for the full article.
Why Your Expensive, Time-Consuming Content Doesn’t Work.
Which question would you kick-off a content strategy with? What do we put on our landing pages and in our white papers and on our blog? What gets our audiences excited or helps them do their job better? You might say #2 because it sounds right, and you’ve probably thought about this before. But check […]
The post Why Your Expensive, Time-Consuming Content Doesn’t Work. appeared first on SEOgadget.
SPONSOR MESSAGE: Organic Links from Page One Power – The Link Builders You’ve Been Looking For
Page One Power is a link building firm dedicated to relevancy and transparency. Though our mission is to catapult you to the top of the SERPs, we’re more than just links. We’re real people. Our professional writers and researchers create high quality content for humans– not just…
Please visit Search Engine Land for the full article.
What People Think I Do: Blogger Outreach Edition
If you’ve ever worked in the field of blogger outreach, you know how hard it is to answer the inevitable question that people ask you after you tell them your job title – “so what it is exactly that you Continue reading »
Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines
In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam tactic that Google will take action on. The question was Does Google take action on automatically generated pages that provide no added value? The answer is, yes. Of course, Google is not…
Please visit Search Engine Land for the full article.
Changing Course In The New Linking World
In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where…
Please visit Search Engine Land for the full article.
How to Start and Develop Your Career in SEO
Jo Turnbull interviews 5 people in SEO and asks them from their experience, how best to start a career in SEO.
Post from Jo Turnbull on State of Search
How to Start and Develop Your Career in SEO
Microsoft Updates Bing Video Search
Bing announced updates to their video search engine…
Google’s Matt Cutts: The Nofollow Can Only Hurt You When…
Matt Cutts, Google’s head of search spam, posted a video yesterday on the question of, “can nofollow links hurt your site…
Google Maps Drops Wikipedia Layer
It seems as if Google dropped the Wikipedia layer from Google Maps a few weeks ago.
A Google Maps Help thread has dozens of complaints from Google Maps users that the Wikipedia layer is gone.
The layer provided additional content from Wikipedia a…
Google Glass XE9 Snagged My “How Do I” App With “How To” Video Results
Google released an update to the Glass software codenamed XE9, the update is tremendous and adds a ton of search and other features…
Google Authorship Rich Snippets Even Easier Now With Google+ Signin
Google is really encouraging people to (1) sign up for Google+ and (2) mark their pages with rich snippets and authorship for the search results.
Google came out with a way to encourage publishers and webmasters to do both of these…
It’s Time to Update the Definition of a Website
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdate perception is holding brands back from embracing the website for what it really is. Here’s how a website should be defined.
SEO Reporting To Shift Your Bottom Line
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting’s-sake trap and there have been some surprising stand-out reports…
Please visit Search Engine Land for the full article.
WordPress SEO Premium: (pre)-release
We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So…
WordPress SEO Premium: (pre)-release is a post by Joost de Valk on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Live @ SMX East: Supercharge Your PPC Results
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions a…
Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here’s an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Google Glass Gets Universal Search: News, Video, Sound Results & More
Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9…
Please visit Search Engine Land for the full article.
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons.