YouTube Keyword Tool Goes Missing
Google replaced YouTube’s keyword tool with Display Planner’s AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Baidu Building Powerful Computer Cluster
Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.
Is a Proposed Twitter Algorithm the Death of “Real Time” on the Social Platform?
CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?
Callouts for AdWords Offer More Space for Advertisers
The new feature gives marketers more space to promote their products and separate themselves from competitors.
Hyperlapse – A New Tool in Your Local Content Toolbox
We live in amazing times. And there is nothing more amazing to me than a technical breakthrough like Hyperlapse, the time lapse iPhone app from the Instagram folks. The app does two things – it provides sophisticated image stabilization even when hand held and it allows you to choose the speed to the time lapse – and it […]
The Power of the Pencil
Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]
What’s A Good PPC Account Structure, Anyway?
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue.
The post What’s A Good PPC Account Structure, Anyway? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Search Site In SERPS Moved Up & May Jump Results To Your Site
Google announced this morning that they have made changes to the search box you see within the Google search results under a search results snippet. There are three changes:
(1) The box is now above the sitelinks of the search result…
Google Modifies Domain Clustering Rankings?
A WebmasterWorld thread has some savvy webmasters and SEOs asking if Google has changed how they handle the domain clustering in the search results.
Domain clustering is when Google will determine if they want to show one or more search results on a s…
When Does Google Treat Your 503 Errors As 404s & Remove Them?
We all know that Google tells us to serve a 503 error code when your server and web site is having temporary issues. Like a period of time where the server is getting way too much traffic for it to handle…
Bing’s Fun Image Widget Tool Leads To Getty Images Copyright Lawsuit
Remember the Bing Image Widget Tool where you can take a query and embed it on your site, and Bing will display images matches the query? Fun tool right…
Video Recap of Weekly Search Buzz :: September 5, 2014
This past week at the Search Engine Roundtable, I do my monthly Google Webmaster Report. I also report on the Google Knowledge Vault…
Search In Pics: Google Gumball Machine, Google Bike & Server Rack 1,000
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Sponsors Maraton CDMX 2015: Source: Google+ Google Server Rack…
Please visit Search Engine Land for the full article.
4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
When are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land.
Please visit Searc…
Latest Google Product Listing Ads Test: Segment By Brand
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave…
Please visit Search Engine Land for the full article.
How To: Tracking your SEO using Google Analytics
At Yoast, we’re known for giving you any number of useful tips to improve your site’s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will actually cost you money. And in the…
This post first appeared on Yoast. Whoopity Doo!
Google Allows Developers Integrate With Search Within Site Feature
Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that …
An improved search box within the search results
Webmaster level: All
Today you’ll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.
What’s this search box and when does it appear for my site?
When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they’d display a larger set of sitelinks and an additional search box below that search result, which let users do site: searches over the site straight from the results, for example [site:example.com hitchhiker guides].
This search box is now more prominent (above the sitelinks), supports Autocomplete, and—if you use the right markup—will send the user directly to your website’s own search pages.
How can I mark up my site?
You need to have a working site-specific search engine for your site. If you already have one, you can let us know by marking up your homepage as a schema.org/WebSite entity with the potentialAction property of the schema.org/SearchAction markup. You can use JSON-LD, microdata, or RDFa to do this; check out the full implementation details on our developer site.
If you implement the markup on your site, users will have the ability to jump directly from the sitelinks search box to your site’s search results page. If we don’t find any markup, we’ll show them a Google search results page for the corresponding site: query, as we’ve done until now.
As always, if you have questions, feel free to ask in our Webmaster Help forum.
Posted by Mariya Moeva, Webmaster Trends Analyst, and Kaylin Spitz, Software Engineer
The 4 C’s of Social Media
UBM Tech’s 2013 Social Media @Work research report researched the role social media plays in the business technology market.
Post from Bas van den Beld on State of Digital
The 4 C’s of Social Media