Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days

Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…

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Keyword Magic, or How I Learned to Be an SEO (again)

If you ever want to see a group of grumpy old SEOs griping and stamping their feet, bring them all together in a bar and tell them they just lost their favorite tool. Or show them some random news article from Search Engine Land about Google converting all searches to use a secure protocol (thus stripping out your keyword referral data). Oh my, someone done forgot to take their chill pill, today. I have been writing about keyword research for years but rarely have I recommended browsing your search referral data for keyword ideas. In fact, I first advocated scouring Web logs for keyword ideas back in the late 1990s. I was hardly the first person to suggest doing so but at the time a lot of people were talking about (wait for it — you’re not gonna believe this) … scanning competitors’ “keywords” meta tags. At the time I thought that was ridiculous. We already knew some people were embedding fake keywords in their meta tags just to send their competitors off chasing the wrong queries, but people kept checking each others’ meta tags to figure out which queries they should optimize for. Let’s call that CAVE MAN KEYWORD […]