Bing Named NCAA’s Official Bracket Data Partner for March Madness
The search engine will release a data review and a new NCAA bracket-building tool for March Madness.
SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies
This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return custome…
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 app…
Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets
Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.
The post Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets appeared first on Search Engine Land.
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Marketers. Learn to Sell.
You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]
The post Marketers. Learn to Sell. appeared first on Builtvisible – A Creative Digital Agency.
Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
The post Adidas, Nike & Auditing hreflangs For E…
Reminder: Review Extensions Are Awesome, Use ‘Em If You Can
You know that giddy feeling you get when your business wins an award or receives an accolade? I don’t know about you but I want to climb to the top of a mountain and announce all of that positive press to the world.…
The post Reminder: Review Extensions Are Awesome, Use ‘Em If You Can appeared first on Seer Interactive.
More Than 80% of HTTPS URLs Display as HTTP in Google
According to a post on Google+ from the search engine’s webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.
Capture Content Metadata with GTM, Without Touching the Back End
Tracking content performance frequently involves spreadsheets with countless Vlookups matching content URLs to metadata. Or tricky URL parsing functions that extrapolate information, like category or date.
Google Wants To Know What Tools You Use To Track Your Mobile Search Performance
Google’s Gary Illyes posted in Google+ a question asking webmasters and SEOs which tools they use to track their mobile search performance…
Google Answers How To Make Cocktails & Other Drink Recipes
Google announced on Google+ that they launched a new licensed content answer for the search results, this one is on how to make certain cocktails with cocktail or drink recipes…
Google: 80% Of Eligible HTTPS URLs Aren’t Used In Google’s Search Listings
Gary Illyes, the man to blame at Google for the HTTPS algorithm, shared a “small” analysis Google ran on HTTPS URLs…
Google Answers Why A Web Site Might Rank Badly For One Keyword
Zineb Ait Bahajji from Google’s Webmaster Trends team was in a Google+ live hangout just a couple hours ago with Pierre Far from Google and attempted to answer a very popular SEO question…
Webmaster To Publishers: Stop Linking To Me With The NoFollow Attribute!
There is a fun WebmasterWorld thread where a publisher of “design elements” said many publishers and web sites use their design elements they post for free and often link back to them after using it but that link contains a nofollow attribute…
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What You Can Learn From Multi Channel Funnel Reports in Google Analytics
Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of a more advanced Google Analytics feature: multi channel funnel reports.
Post from Andy Miller
Bing Webmaster Tools: Diagnostics & Tools
Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…
This post first appeared as Bing Webmaster Tools: Diagnostics & Tools on Yoast. Whoopity Doo!
The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.
The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.
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Landing Page Lessons From Top PPC Advertisers
You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process.
Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
The post Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results appeared first…
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