The Future of Local Discovery is About the Story, Not the Place
Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]
The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.
Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
Please visit Search Engine Land for the full article.
Google Still Taking a Beating Over Max Mosley S&M Party Search Results
The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him participating in an S&M party. Google says doing so would create an “unprecedented new Internet censorship tool.”
SearchCap: The Day In Search, September 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local…
Please visit Search Engine Land for the full article.
Topsy Has Every Tweet Ever
Topsy has indexed billions of tweets – 425 billion of them to be exact – and now made them all available for searching. While some of the features are only available in their Pro tool, Topsy has made available some search data from tweets for free.
Bing Gets Trendy With Video, News Redesigns
Two of Bing’s search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.
Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
Matt Cutts on Auto-Generated Content: Google Will Take Action
If you’re creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you. And if, as a user, you find these types of pages in Google’s search results, you can send in a spam report.
The Plugin Wars Have Begun and Your Data Is at Stake
We’ll be pointing fingers at each other for years but I honestly don’t think we’ll ever know how it began. All we can be certain of is that the arms race between search engines and search marketers has spilled over into a new arena. And it was not a sudden, drastic expansion of the war but rather a slow, gradual one that has taken shape with our full knowledge, understanding, and apathy. We are, as search marketers, both creators and users of search data. We search constantly for both personal and marketing reasons and we do our best to track other people’s search data. The search engines have always had the upper hand in the War for Search Data, Google especially since it introduced “(Not Provided)” to its referral stream. But now Internet users are striking back in a large way at both marketers and search engines, undoubtedly for a variety of reasons, but perhaps spurred on by the recent debates over Internet privacy. Browser plugins that block advertising have been around for years but now plugin providers are claiming millions of downloads for their tools. I admit I use an ad blocker in at least one of my own […]
Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating…
Please visit Search Engine Land for the full article.
Google Logo Celebrates Hull House Founder & Nobel Peace Prize Winner Jane Addams
Today’s Google logo celebrates Jane Addams, a woman of many disciplines, including social worker, peace activist, settlement house founder, suffragist and author. Included in her extensive list of accomplishments, Addams was the first American woman awarded a Nobel Peace Prize. The Google…
Please visit Search Engine Land for the full article.
Get the Most Out of Google Analytics User Permissions
Google Analytics recently rolled out its first major update to its User Permissions features. This may not seem like a big deal if you have already assigned Administrator and User-level access to the people who need it; however there are some new features that could help you in delegating which datasets are visible to which […]
Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago
A pastel Google Doodle today celebrates pioneering social worker Jane Addams, the first American woman to win the Nobel Peace Prize. The Doodle features Hull House, which provided social, educational, artistic, medical, and day care services.
Google Maps Mobile Adds Dynamic Re-Routing
Google Maps announced this week on their Google+ page that you can now use “dynamic re-routing” on your Google Maps app while you are driving with GPS directions.
Google said…
Only 7% Claim Full Recovery From Google’s Penguin 2.0 Update
Yesterday we covered the poll results of those impacted by Penguin 2.0 and today I wanted to share the results from our June poll asking how many of you recovered from the Penguin 2.0 update…
Publisher: Yahoo Ranks Above Me For My Content
A week ago, we shared the news that Google is collecting information on small sites that should rank better in Google.
Well…
Most Recent Years The Best For Google AdSense Publishers
Google AdSense celebrated their 10th year anniversary in June 2013 and we polled our publishers asking them which year was their best year as an AdSense publisher.
We’ve been hearing a lot of complaints from publishers over the years about earnings dr…
Segmenting Your Paid Search Program For Improved Manageability
Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and…
Please visit Search Engine Land for the full article.
20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social
Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter.
SEO Checklist For Startup Websites
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch. Regardless of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their…
Please visit Search Engine Land for the full article.