Extracting Semantic Classes and Corresponding Instances from Web Pages and Query Logs

In creating a knowledge base, there seem to be a number of approaches that can be used to supply entities and facts from sources like web pages and query logs. In my last post, I wrote about how search queries might be used, along with linguistic patterns, to extract attributes about facts from those search […]

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Google Now Lets Travelers Know When Flight Prices Drop

  Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the…

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MapQuest’s New Commute App Helps Optimize Drive Times

MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others…

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Enterprise Digital Analytics Platforms – New Market Intelligence Report

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and…

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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…

Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…

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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

Though SEO tactics may come and go, the underlying principles behind them often remain true.

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