Search In Pics: Android Pumpkin, Googleween, LinkedIn Band & A LEGO Yoda

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Halloween Pumpkin Figurine: Source: Google+ Minions, Wild Things,…

Please visit Search Engine Land for the full article.

Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords

Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry,…

Please visit Search Engine Land for the full article.

Searchlove, a Personal Journey

When I wrote the recap of ProSEO London 2010, that was the name of Searchlove back on those days, the most important takeaway I had was that “in order to be better SEOs we must be able to copernically revert the way we think. When we do SEO, actually we work on how people search, wander, desire, and learn on the Internet.”
After four years – and after the LinkLove euthanasia previously this year – Searchlove now is not about SEO in the strict old term: it’s about SEO as an Inbound channel.

Post from on State of Digital
Searchlove, a Personal Journey

Case Study: How Should You Be Using RLSAs?

If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…

Please visit Search Engine Land for the full article.

3 Tips To Fine-Tune Your Paid Search Program For The Holidays

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…

Please visit Search Engine Land for the full article.

Step by Step Guide to Enhancing Multi-lingual Listings on Google MapMaker

Google has never fully supported multi-lingual listings in Places very well. At one point Google was suggesting that you create a separate listing in a different dashboard in the alternative language. Unfortunately Google was unable to keep those listings from merging and the practice was ultimately prohitibited. The current dashboard offers no real alternative. MapMaker […]