How To Make Every Single Page On Your Website Evergreen
Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…
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5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
Bing Upgrades Child Safe Search Features
Bing deploys the new safe preference web protocol for safe browsing with Internet Explorer and Firefox.
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Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah
Google dressed up their search results for the holiday season with animated Christmas, Chanukah and Kwanzaa themes.
The post Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah appeared first on Search Engine Land.
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Amazon Goes for Google’s Jugular With New Service
Amazon is reportedly branching out beyond just selling products into selling services through the newly announced “Amazon Travel.”
Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
The post Google Revamps AdWords For Video Reporting appeared first on Search Engine Land.
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How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday
Posted by randfishWith all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and co…
Bing Adds Search to Microsoft Office
Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing’s main SERP that keeps important information at the top.
Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers
Large Customer Sales accounts will be transitioned to invoicing.
The post Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers appeared first on Search Engine Land.
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Google Moves Local My Business Phone Support to India – Expect the Call Times to Be Longer
Google has moved My Business Phone support to India and, at least for now, expect your call times to take longer. I noticed to changes to Google Local Support today. I haven’t called them in a while so it is not clear exactly when the changes were implemented. 1- It seems that a fair bit […]
SearchCap: Google News In Spain, Bing Hotel Booking & Penguin 3.0
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results Bing has partnered with TripAdvisor to deliver reviews, booking…
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Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
The post Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results appeared first on Search Engine Land.
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SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. This guide, explores the benefi…
The Preference Bubble
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me […]
The Preference Bubble is by AJ Kohn, originally posted on Blind Five Year Old.
See the Agenda for MarTech: The Marketing Tech Conference
Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco,…
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Astronomer, Annie Jump Cannon’s Google Doodle
On the American Google home page today you will see a special Google logo, aka a Doodle, for the 151st birthday of Annie Jump Cannon. Annie Jump Cannon was an American astronomer born December 11…
Google Says Spain Forcing Them To Shut Down Google News
Last night, Google announced that in response to the new Spanish law, Google will have to shut down Google News within Spain.
Spain’s new law forces Google to pay a fee for showing snippets of news results in Google News…
Google AdWords Editor Version 11
Google announced a new version, written from the ground up, of the AdWords Editor.
AdWords Editor is a faster way for power users to manage their AdWords account and the new version aims to improve efficiency with the tool and their users…
Bing Reveals Their Panda Algorithm: Content Quality
The other day on the Bing search blog, Bing’s Michael Basilyan posted a nice amount of detail around how their algorithms determine content quality. In the Google world, this may be similar to how Google’s Panda algorithm works but not exactly…
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Google: Those Penguin Fluctuations Are Our Ongoing Optimizations
We’ve been seeing an incredible amount of activity around sites impacted by Google’s Penguin algorithm over the past few weeks, smack inside the busiest holiday shopping season…