SearchCap: Google Car Insurance, DMCA Takedowns, Urbanspoon & Super Bowl Answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market International restaurant search provider Zomato has acquired Urbanspoon from…

Please visit Search Engine Land for the full article.

Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market

International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon…

Please visit Search Engine Land for the full article.

Google Doesn’t Know When Super Bowl 2015 Starts (Yet!)

Why hasn’t Google provided the correct answer for the Super Bowl start time when year-after-year, it has been an issue for them?

The post Google Doesn’t Know When Super Bowl 2015 Starts (Yet!) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Think Small: Solve Your Mobile SEM Problem With “Micro Leads”

The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps.

The post Think Small: Solve Your Mobile SEM Problem With “Micro Leads” appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

MarTech Conference Rates Increase Saturday – Register Now & Save $400

“Customers first.” A simple concept and the North Star of modern marketing. But implementing systems and operations that deliver brilliant customer experiences in a fragmented technology environment and legacy-steeped organizations is tricky. MarTech: The Marketing Tech Conference tackles the…

Please visit Search Engine Land for the full article.

DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results

The irony here is almost too obvious to mention: an entity dedicated to monitoring the potential “chilling effects” of DMCA takedown notices is censoring itself. Chillingeffects.org has now removed itself from search results, making those notices harder to find. Chillingeffects.org was…

Please visit Search Engine Land for the full article.

The psychology of discounts

Discounts are something everybody uses, especially when you want people to buy a certain product. But there are a lot of different ways to actually give a discount. In today’s post I’ll go into the psychology of discounts and what kind of discounts work best for most people. But let me start by explaining why discounts…

This post first appeared on Yoast. Whoopity Doo!

75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective

Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey.

The post 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.