Little Fanfare as Yahoo Leaves China
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
5 Techniques to Ensure Your Content is User Focused
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
Post from Daniel Bianchini
11 Ways for Local Businesses to Get Links
Posted by Casey_Meraz
Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines.
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SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator appeared first on Search Engine Land.
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honest talk about what to do when a campaign fails spectatcularly on you
Heres’ a quotable: “For every 10 clients we take on, 1 or 2 just shits the bed. It’s how we handle THOSE sticky situations that keeps our clients coming back.”
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft’s search engine has added smartphones to the device-targeting changes made this past fall.
You, Robot.
The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
Yahoo Search Adds A Mortgage Calculator
Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing.
The post Yahoo Search Adds A Mortgage Calculator appeared first on Search Engine Land.
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Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
The forced migration could lead to competing ad serving in your account if you haven’t take action.
The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.
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Google harmed ‘innovation in online search and ad markets’: FTC
The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s largest search engine in what likely would have been the largest antitrust since the United States government sued Microsoft in the late 1990s.
At the time, Google not surprisingly hailed the FTC’s decision as evidence that the company had never been a negative force for consumers or its advertiser customers. But last week, documents from the FTC’s investigation were inadvertently released as part of a Freedom of Information Act request and they paint a different picture of Google.
The documents reveal that FTC staffers responsible for the investigation concluded Google’s “conduct has resulted—and will result—in real harm to consumers and to innovation in the online search and advertising markets.” Among the findings detailed in the documents:
- Evidence suggested that Google favored its own vertical properties over those of competitors.
- Google scraped content from third parties and threatened to remove those parties from search results if they didn’t let it use that content.
- The search giant used various tactics to deter advertisers and partners from running ads or working with other search engines.
As part of its settlement with the FTC, Google agreed to make changes related to some but not all of these issues and according to a statement, Google is adamant that it was vindicated by the FTC’s decision not to pursue legal action. In that statement, Google General Counsel Kent Walker added, “Speculation about potential consumer harm turned out to be entirely wrong. Since the investigation closed two years ago, the ways people access information online have only increased, giving consumers more choice than ever before.”
But the FTC documents have received attention because the agency’s findings seemed to provide ample cause for a different outcome. “This document appears to show that the FTC had direct evidence from Google of intentional search bias,” Luther Lowe, the vice president of public policy for Yelp, told the Wall Street Journal. Yelp was one of the companies that complained to the FTC about Google’s behavior.
As the Wall Street Journal points out, “It is unusual for the commissioners to not take staff recommendations. But in this case, they were wrestling with competing recommendations, including a separate report from the agency’s economic bureau that didn’t favor legal action.”
The FTC’s decision two years ago could prove even more impactful as Google continues its push into vertical markets like auto insurance. But Google has arguably become more vulnerable in the past two years as well. The company still has a dominant share of the search market, but that has slipped recently. Many believe that Facebook, which has seen its ad business soar, is becoming a real threat to Google’s ad dominance. And upstart social platforms like Snapchat, while not direct Google competitors, serve as a reminder that Google has failed to develop a competitive social platform of its own.
None of this means that the FTC’s past findings don’t open old wounds or raise legitimate concerns, but it’s also clear that in today’s booming digital economy, no tech company, however powerful, can use its power to stifle innovation for too long, and those that try in the long run will probably only make themselves less competitive.
3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
The post 3 Awesome Things You Can Do With The AdWords Dimensions Tab appeared first on Search Engine Land.
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Google Technical Advice On Making A Static Web Page Mobile/Responsive Friendly
Old legacy sites are honestly one of the hardest web sites to make mobile-friendly. New web sites that are custom built or running off a popular CMS are relatively easy to convert but old static web sites are a real pain…
Google Now Nearby Photos From Friends
Brad Brewer posted on Google+ that Google has added yet another Google Now card. This one uses Google+ photos from your friends but based on your current location.
So it will show you photos, as you travel…
Google: The 7 Most Common Mistakes When Going Mobile-Friendly
Google has published a resource to document the seven most common mistakes they find when webmasters make their web sites mobile-friendly.
Google announced the list on Twitter saying “here’s a curated list of mobile mistakes we commonly see…
Emmy Noether Google Logo Pays Tribute To One Of The Most Influential Mathematicians Of The 20th Century
Albert Einstein claimed Noether was, “… the most significant creative mathematical genius thus far produced.”
The post Emmy Noether Google Logo Pays Tribute To One Of The Most Influential Mathematicians Of The 20th Century appeared first on Search E…
SMX Advanced Rates Increase Saturday – Register Today!
Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow…
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
The post The Inside Scoop On AdWords Ad Rotation appeared first on Search Engine Land.
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3 “Easy” Questions SEOs Must Ask Themselves
These introductory questions that are rather “easy” can help pave the way to a well-thought-out organic search strategy.
Google’s Mobile Knowledge Graph Cards Get Some Color
Google is adding a more colorful experience to their mobile knowledge graph cards. In some cases the results are gray but others have bright green or red.
The post Google’s Mobile Knowledge Graph Cards Get Some Color appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Logo For Emmy Noether’s 133rd Birthday With A Math & Physics Doodle
Today on the Google home page is a special Google logo, aka Doodle for the 133rd birthday of Emmy Noether.
The logo is to remember one of the most significant mathematicians ever to live…