Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…
SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
The post Content Mapping, Search Optimization And The Buyer’s Journey appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Study Says Outbound Links Helps Google Rankings, Despite What Google Says
Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year.
But a new study by Reboot Online says they have pretty good evidence suggesting o…
What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
The post What Google’s New Layout Means For Search Marketers appeared…
Please visit Search Engine Land for the full article.
Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
The post Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail appeared first on Search Engine Land.
Please visit…
Bing’s CelebsLike.me Finds Your Oscar Doppelganger
As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities.
The post Bing’s CelebsLike.me Finds Your Oscar Doppelganger appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
The post How Google Is Inventing A “Near Me” Future appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project.
Evolution of call tracking in a mobile first world
[Sponsored Content] If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview.
How to handle comments on your blog
When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll therefore have to deal with the responses and opinions […]
Google Looking Into Review Stars Dropping Out Of The Search Results
Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.
The post Google Looking Into Review Stars Dropping Out Of The Search Results appeared first on Search Engine Land.
Please vis…
Live: Google Launches AMP Results In Mobile Search Results, For Some
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
The post Live: Google Launches AMP Results In Mobile Search Results, For Some appeared first on Search Engine Land.
Please visit Search Engine Land for th…
Google To Close Google Compare On March 23rd After 4+ Years
Almost 5 years ago, Google launched Google Advisor, which ultimately turned into Google Compare. In short, it was an affiliate model for Google to allow advertisers to promote credit cards, auto insurance, mortgages and travel insurance products and s…
Google AMP Goes Live Now
I am now seeing reports around the web that Google AMP, the web page speed initiative backed by Google, is now live in the Google mobile search results. It was expected to go live any time now but AdAge reported that it would be tomorrow. I guess it i…
Google Finance Replaces News Box With Ads
I am hearing reports that Google Finance has replaced the News section on the right panel with an advertisement box. I checked Google Images for Google Finance screen shots and confirmed that in the past six months Google had a news box on the right s…
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue
Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue