Former Google Spam Fighter: Machine Learning Already In Spam Algorithms
Yesterday we reported that Google is aiming to use machine learning in spam algorithms, to better fight spam.
Shortly after I wrote that, former Google spam fighter Murat Yatagan…
Google: Web Spam Algorithms Global But Some Regions Pose More Spam Issues For Google
Continuing with our coverage of the Google Q&A via WebPromo that we covered over the past day, with Andrey Lipattsev… He explained why some non-English language based Google search results appear easier to spam, even though the spam algorithms are global…
Here Is Some Google Engineer Sarcasm For You
One thing well known about the culture within Google is the heavy level of sarcasm and layers of jokes that go into the conversation there…
Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
The post Leveraging social media for local SEO appeared firs…
Friday Infographic: How to Boost events Using Social Media
Events can’t live without Social Media anymore. Social pushes the branding. It makes for more interaction and it helps get people in. But how to get all of this done using Social Media?
Post from Bas van den Beld
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
French privacy regulator fines Google for not removing RTBF links outside of Europe
CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index.
The post French privacy regulator fines Google for not removing RTBF links outside of Europe appeared first on Search Engine La…
Google finally reveals its Top 3 ranking factors; surprises no one
After years of people asking “WHAT DO YOU WANT FROM ME???” Google Search Quality Senior Strategist, Andrey Lipattsev, finally revealed the Top 3 ranking factors. They are:
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SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: YouTube election search trends, Google’s top search ranking factors & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine …
3 upcoming trends in paid search
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
The post 3 upcoming trends in paid search appeared first on Search Engine Land.
Please visit Search Engine L…
Dear SEOs: Please stop spamming Google Maps!
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
The post Dear SEOs: Please stop spamming Google Maps! appeared first on Search Engine Land.
Plea…
The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
The post The state of cross-channel paid search, part 3: SEM &…
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.
Google vs. Moz On Clicks Influencing Search Ranking
The debate on whether Google is telling the truth about click data, i.e. pogosticking, clicking on a search result and jumping back to the search results page shortly after, influences the rankings of that search result is a topic that won’t die…
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Google: The Top Three Ranking Factors Are Content, Links & RankBrain
Surprise, surprise, the top three ranking signals in Google’s search ranking algorithm is content, links and RankBrain. Not necessarily in that order, but content and links are more important ranking signals than RankBrain…
One Local SEO Got His 60 Clients Penalized In One Night
A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account…
Google: Machine Learning For Spam Detection & Search Quality Is Coming
Google’s Andrey Lipattsev, a Search Quality Senior Strategist, said yesterday at the 42:40 mark in the video, based on a question from Rand Fishkin, that Google is exploring using machine learning with web spam…
Web Security for Digital Marketers: How to Discover Site Issues
Security is an aspect of the web that digital marketers increasingly need to take ownership of. Here Barry Adams outlines some basic web security tools and methods.
Post from Barry Adams
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers.