The #1 Reason Why Position #1 Doesn’t Matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
The post The #1 Reason Why Position #1 Doesn’t Matter appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search…
Search in Pics: Kangaroos, Russo brothers & new napkins at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google…
Please visit Search Engine Land for the full article.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.
Friday Talk: Steve Jobs’ Marketing Strategy for Apple
In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.
Post from Bas van den Beld
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
The post Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release appeared first on…
Please visit Search Engine Land for the full article.
With relaunch Jelly makes another run at Q&A-style “social search”
It uses AI and a routing algorithm to match questions to potential responders.
The post With relaunch Jelly makes another run at Q&A-style “social search” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Maps controls, shopping ads & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to help your sales team close more paid search leads
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
The post How…
Google Maps now with keyboard based navigation controls
Pan, zoom and find businesses on Google Maps without touching your mouse.
The post Google Maps now with keyboard based navigation controls appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What Do You Think of Google’s New Minimalist Ads?
There’s a new ad unit design on the block for Google AdSense. And it’s pretty minimal – white space, a little blue text, and nothing more.
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Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings.…
The post Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time appeared first on Seer Interactive.
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
The post Google Shopping ads so hot right now: the meteori…
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
Google Doodle Honors Hertha Marks Ayrton
Today on Google.com is a special Google logo, Doodle, for Hertha Marks Ayrton’s 162nd birthday. Hertha Marks Ayrton was most well known for her work in science on electric arcs and ripples in sand and water. The Google Doodle shows the ripples in the…
Google AdSense Page-Level Ads: Anchor Ads & Vignette Ads
Google announced the launch of a new ad type named page-level ads. These page-level ads are designed for mobile pages and there are two specific ad formats…
Gary Illyes: We’re Google Spokespersons – It’s Our Job
I find it funny that I often hear people saying on Twitter and other places that Gary Illyes, John Mueller…
Google Prompts Users To Set Home & Work Address On Some Searches
When you use your mobile phone on iOS or Android, Google and Apple both try to get you to set your home and work address. But now, if you search for certain queries with location qualifiers…
Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
The post Is your brand prepared for voice search? 3 steps to get the conversation started appeare…