Andrew Nikolic’s Office A Rubbish Dump On Google
If you search for [Andrew Nikolic] on Google Australia you can see he has a bit of an online reputation management problem. Andrew Nikolic’s office is categorized as a “Rubbish Dump” in the knowledge panel…
Google Now On Tap Adds Specific Text Areas, Photos & Camera
Google Now On Tap has been updated for Android. Google Now On Tap launched last year as a way to do search from anywhere on your Android phone.
Well, now it got even better…
How Google Has Taken On Mobile Search
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Post from Luke Monaghan
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
The post Google launches business-friendly tool that tests your website mobile-friendliness & page speed appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
The post Decision trees for SEM segmentation appeared first on Search Engine Land.
Pl…
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing … read more
Google: We Don’t Care About Underscores Vs. Dashes In URLs
Most SEOs know that if you start a new site, the URL structure should use hyphens to separate the keywords and not underscores. So for this URL for this blog…
Google: What Faceted Navigation Should You Show Google To Index
The topic of faceted navigation is a complex one in the SEO space. It comes up often for large e-commerce sites that have category pages with tons of filer options for colors, sizes, options, etc etc. What do you allow Google to index and what do you…
Improve your Content Marketing Strategy with the Essentials Course
State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.
Post from Bas van den Beld
Analytics, Analysis and JS App Architecture
If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]
The post Analytics, Analysis and JS App Architecture appeared first on Builtvisible.
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
The post 9 easy-to-miss crawl reports in Screaming Frog and DeepCraw…
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of … read more
Checkout page UX
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll […]
Google’s New Search Layouts – What Do They Mean For You?
Google have recently been testing new layouts of their main search pages. This looks to be one of the biggest changes they have rolled out this year and it’s right alongside the major sidebar ad changes made in February. This article will cover what they are doing, what benefits could they provide and what marketers […]
Post from Adam Mason
Lotte Reiniger Google Doodle honors groundbreaking animated film-maker & her innovative style
Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.
The post Lotte Reiniger Google Doodle honors groundbreaking animated film-maker & her innovative style appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Take the Stage: MozCon 2016 Community Speaker Pitches are Open
Posted by EricaMcGillivray
[Estimated read time: 3 minutes]
Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them.
This year, we’ll have four speakers!
The basic details:
- To submit, just fill out the form below.
- Please only submit one talk! We want the one you’re most excited about.
- Talks must be about online marketing and are only 15 minutes in length.
- Submissions close on Sunday, June 12th at 5pm PDT.
- Final decisions are final and will be made in late June.
- All presentations must adhere to the MozCon Code of Conduct.
- You must attend MozCon in person, September 12–14 in Seattle.
Everyone who submits a community speaker pitch will be informed either way.
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Community speakers get the following:
- 15 minutes on the MozCon stage for a keynote-style presentation, plus 5 minutes of Q&A.
- A free ticket to MozCon. (If you already have one, we’ll either refund or transfer the ticket to someone else.)
- Four nights of lodging covered by us at our partner hotel.
- A reimbursement for your travel (flight, train, car, etc.), up to $500 domestic and $750 international.
- A free ticket for you to give to anyone you would like and a code for $300 off another ticket.
- An invitation for you and your significant other to join us for the speakers’ dinner.
If you’re curious about what the process look like, Zeph Snapp wrote about his experiences as a community speaker.
How do you pick speakers?
We have a small selection committee of Mozzers who review each and every pitch. We start off by reviewing only topics without biographical details, which ensures our first commitment to making sure topics match our audience. Then we look at everything for a holistic view of what you might bring to the stage.
Things to consider for your pitch:
- Read my post on how to prepare for speaking, from pitching to the actual gig.
- Review the topics already being presented on at MozCon to avoid overlap and get inspiration.
- Focus your pitch on online marketing. MozCon is all about actionable information.
- Your pitch is for MozCon organizations, so detail what you’re talking about. We need to know the actual tactics you’ll be sharing.
- Keep within the word limits of the forms. Tricky submissions — like linking to Google Docs for more words — will be disqualified.
- Do not ask speaker selection committee members to evaluate your pitch before submitting it.
- No amount of lobbying on social media will positively affect your chances at being selected.
- Bonus: make sure to link to a video of you presenting and past slide decks.
Feeling a bit nervous?
Every speaker at MozCon gets direction on topics and reviews of content and slide decks. We work hard to make sure our audience will love your talk. We encourage pitches from speakers of all backgrounds, knowledge levels, and speaking experiences. At MozCon, we believe in diversity of voices and helping grow speakers in their careers.
We’re happy to help, including:
- Calls to discuss and refine your topic.
- Assistance honing topic title and description.
- Reviews of outlines and drafts (as many as you want!).
- Best practices and guidance for slide decks, specifically for our stage.
- A comprehensive, step-by-step guide for show flow.
- Serving as an audience for practicing your talk.
- Reviewing your final deck.
- Sunday night pre-MozCon tour of the stage to meet our A/V crew, see your presentation on the screens, and test the clicker.
- A 15-person dedicated crew to make your A/V outstanding.
- Anything else we can do to make you successful!
Please let me know if you have any questions in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Search at I/O 16 Recap: Eight things you don’t want to miss
Cross-posted from the Google Developers Blog
Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People come to Google billions of times per day to fulfill their daily information needs. We’re focused on creating features and tools that we believe will help users and publishers make the most of Search in today’s world. As Google continues to evolve and expand to new interfaces, such as the Google assistant and Google Home, we want to make it easy for publishers to integrate and grow with Google.
In case you didn’t have a chance to attend all our sessions, we put together a recap of all the Search happenings at I/O.
1: Introducing rich cards
We announced rich cards, a new Search result format building on rich snippets, that uses schema.org markup to display content in an even more engaging and visual format. Rich cards are available in English for recipes and movies and we’re excited to roll out for more content categories soon. To learn more, browse the new gallery with screenshots and code samples of each markup type or watch our rich cards devByte.
2: New Search Console reports
We want to make it easy for webmasters and developers to track and measure their performance in search results. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report we highlight “enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich cards.
3: Real-time indexing
Users are searching for more than recipes and movies: they’re often coming to Search to find fresh information about what’s happening right now. This insight kickstarted our efforts to use real-time indexing to connect users searching for real-time events with fresh content. Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time. It’s still in its early days, but we’re excited to launch a pilot later this summer.
3: Getting up to speed with Accelerated Mobile Pages
We provided an update on our use of AMP, an open source effort to speed up the mobile web. Google Search uses AMP to enable instant-loading content. Speed is important—over 40% of users abandon a page that takes more than three seconds to load. We announced that we’re bringing AMPed news carousels to the iOS and Android Google apps, as well as experimenting with combining AMP and rich cards. Stay tuned for more via our blog and github page.
In addition to the sessions, attendees could talk directly with Googlers at the Search & AMP sandbox.
5: A new and improved Structured Data Testing Tool
We updated the popular Structured Data Testing tool. The tool is now tightly integrated with the DevSite Search Gallery and the new Search Preview service, which lets you preview how your rich cards will look on the search results page.
6: App Indexing got a new home (and new features)
We announced App Indexing’s migration to Firebase, Google’s unified developer platform. Watch the session to learn how to grow your app with Firebase App Indexing.
7: App streaming
App streaming is a new way for Android users to try out games without having to download and install the app — and it’s already available in Google Search. Check out the session to learn more.
8. Revamped documentation
We also revamped our developer documentation, organizing our docs around topical guides to make it easier to follow.
Thanks to all who came to I/O — it’s always great to talk directly with developers and hear about experiences first-hand. And whether you came in person or tuned in from afar, let’s continue the conversation on the webmaster forum or during our office hours, hosted weekly via hangouts-on-air.
Posted by Posted by Fabian Schlup, Software Engineer

