Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
The post Ecommerce Tips: 9 Features to Improve Your Product Page Conversion appeared first on Builtvisible.
12 Tips for Executing a Successful Rebrand
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Post from Lisa Lacy
LocalSEOGuide.com 2.0 Creative Brief
Q: Why Did We Update The Site? A: Because The Old Site Sucked, Right? Well, that’s not completely the case, although I had received my fair share of requests (mostly from Pakistan for some reason) to redesign the old site over the years. Here’s the ready-for-Medium explanation for the ten of you who care: I […]
The post LocalSEOGuide.com 2.0 Creative Brief appeared first on Local SEO Guide.
SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is…
Please visit Search Engine Land for the full article.
DeepCrawl web crawler is now integrated with content intelligence platform Conductor
The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
The post DeepCrawl web crawler is now integrated with content intelligence platform Conductor appea…
SearchCap: Google mobile usability, AdWords bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google mobile usability, AdWords bidding & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
More security notifications via Google Analytics
Over a year ago, we launched Safe Browsing alerts in Google Analytics to warn users about websites identified as compromised and being used for distributing malware or phishing attacks. Since launch, we’ve alerted more than 24,000 Google Analytics property owners whose websites had been compromised by 3rd parties.
Today, we’re happy to announce that we’ll be expanding our set of alerts in Google Analytics by adding notifications about sites hacked for spam in violation of our Webmaster Guidelines. In the unlikely event of your site being compromised by a 3rd party, the alert will flag the affected domain right within the Google Analytics UI and will point you to resources to help you resolve the issue.
An example of a Google Analytics alert for a compromised site.
Website security is still something to take very seriously. In September of last year, we shared that we’d seen a 180% increase in sites getting hacked for spam compared to the previous year. Our research has shown that direct contact with website owners increases the likelihood of remediation to over 75%. This new alert gives us an additional method for letting website owners know that their site may be compromised.
What can you do to prevent your site being compromised?
Prevention plays an important role in keeping your site, and your users, safe. We’ve recently published tips and best practices to protect your content on the web, we recommend them to any site, large or small.
Verify your site on Search Console.
Aside from receiving alerts in Google Analytics or via Search results labels when your site is compromised, we recommend taking the extra step to verify your site in Search Console.
The Security Issues feature will alert you when things don’t look good and will pin-point the issues we’ve uncovered on your properties. We have detailed a recovery journey in our hacked step-by-step recovery guide to help you resolve the issue and keep your website and users safe.
We’re always looking for ideas and feedback—feel free to use the comments section below. For any support questions, visit google.com/webmasters and our support communities available in 14 languages.
Posted by Giacomo Gnecchi Ruscone, Search Outreach and Anthony Medeiros, Google Analytics
Google Featured Snippet Says Don’t Vote For Donald Trump
If you search for [should i vote for donald trump] on Google, Google will tell you not to vote for Donald Trump. Well, at least the featured snippet says that…
Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
The post Big changes to device bidding In AdWords: What could they m…
Google’s John Mueller Replies More Reports Of Zombie Traffic
We’ve been covering the phenomenon of Google Zombie traffic since October of last year and covered it several more times in the past.
So John Mueller from Google asked on Twitter for specific examples and then when he got some…
DIY: Test your mobile site!
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself […]
Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
The post Take this link and shove it appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain’s membership of the EU coming up this week, there has obviously been a lot of debate online.
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
The post Five insights your paid search tea…
How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
Google Search Console new mobile usability report being tested
Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile friendly testing tool.
The post Google Search Console new mobile usability report being tested appeared first on Search Engine Land.
Please…
Make Content Great Again
Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?
Post from Paul Hunter
See The New Google Search Console Mobile Usability Report
Conrad O’Connell @conradoconnell reported on a new Google Search Console Mobile Usability report user interface. It looks a lot like the new mobile testing tool interface which they released a few weeks ago…
Google Expands Your Health Search Queries To Related Queries
Google announced yesterday that they are expanding the search queries for health or medical symptoms to show you related queries…
The state of influencer marketing in 2016
Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown?