Promote your local businesses reviews with schema.org markup
Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions.
Critic reviews are available across mobile, tablet and desktop, allowing publishers to increase the visibility of their reviews and expose their reviews to new audiences, whenever a local Knowledge Graph card is surfaced. English reviews for businesses in the US are already supported and we’ll very soon support many other languages and countries.
Publishers with critic reviews for local entities can get up and running by selecting snippets of reviews from their sites and annotating them and the associated business with schema.org markup. This process, detailed in our critic reviews markup instructions, allows publishers to communicate to Google which snippet they prefer, what URL is associated with the review and other metadata about the local business that allows us to ensure that we’re showing the right review for the right entity.
Google can understand a variety of markup formats, including the JSON-LD data format, which makes it easier than ever to incorporate structured data about reviews into webpages! Publishers can get started here. And as always, if you have any questions, please visit our webmaster forums.
Posted by Jaeho Kang, Software Engineer
Many People Are Saying That Publishing Content Helps With SEO…
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The post Using popular culture to drive local positioning appeared first on Search Engine…
Please visit Search Engine Land for the full article.
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
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Please visit Search Engine Land for the full article.
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Please visit Search Engine Land for the full article.
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