The Labor of SEO…
A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try […]
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Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
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Is a big Google search update happening? Chatter thinks so.
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.
The post Is a big Google search update happening? Chatter thinks so. appeared first on Search Engine Land.
Pl…
How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
The post How you can better communicat…
Search in Pics: John Krasinski at Google, Google sorbet & Bing Ads prize box
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads prize box: Source: Twitter Google sorbet: Source: Instagram Google…
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Best tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees.
Search Buzz Video Recap: Google Web & Local Algorithm Updates, Real Time Index & AdWords Changes
This week in search got off to a slow start but ended with a bang. We are seeing early signs of a Google core search update. Also, it seems like the core local results were updated yesterday as well…
The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers
I recently met with a group of Entrepreneurs to talk about digital marketing. Their companies are small, but damn they are impressive – the majority had driven the largest percentage of their sales through word of mouth alone. Like most business owners, these Entrepreneurs wanted to continue to improve by teaching more people about their brands, drive more visits to their sites, and ultimately, make more money.…
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Google: Upset About Keyword Planner Changes? Use Forecasting Tool
A few weeks ago, Google restricted some users from obtaining full data from the Google Keyword Planner tool. Google said it was because of the abuse around it, but many don’t think that is a good excuse…
Google Stops Accepting Grantspro Applications, Premium Level AdWords Ad Grants
As many of you know, Google has an ad grant program where non profits can apply and qualify for up to $10,000 a month in free budgets in AdWords. There was also a program called Grantspro which offered up to $40,000 a month for premium level non profit…
Google Local Pack Results Algorithm & Ranking Update
Looks like we got a big update going on, this one in the Google local pack results. The local SEO community is going pretty hot…
Google My Business Adds Ability To Add/Remove Owners & Managers
Google quietly added the ability to add multiple owners to individual locations or business accounts in Google My Business. The new help article explains how to do it via desktop or mobile devices.
“Owners of listings can invite additional users to o…
Early Signs Of A Google Core Search Algorithm Update
It has been almost a month since we reported Google ranking changes, which is rare and it looks like many folks are seeing changes in the core web search results as of early this morning. This is unrelated to the major local ranking changes I reported…
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to boost sales by improving your trust signals
If people do not trust your brand, your conversions will suffer no matter how persuasive your copy is.
Friday Infographic: SEO Cheat Sheet for Website Relaunches
How often have we seen a website relaunch go bust because SEO wasn’t on the agenda? Here’s a cheat sheet to use!
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Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday
Posted by randfishKnowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why …
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google forecasting, SEO analytics & RFPs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
The post Google’s premium-level Ad Grants program no longer accepting applications appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
New Google My Business New Access Map View
Google My Business quietly pushed out a new feature named “access map view.” It is basically a way to see all the businesses you manage within Google My Business on a map…