The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
The…
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
The post Micro-moments and beyond: Understanding and optimizing for consumer i…
Due to a bug, AdWords Partners are told their Search Ad specializations have expired
The bug is also affecting company specialization data in Partner accounts.
The post Due to a bug, AdWords Partners are told their Search Ad specializations have expired appeared first on Search Engine Land.
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Search in Pics: Google bumper car, pop up stores & Halloween decorations
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:…
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Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.
Interview: can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The SearchLove London 2016 Roundup
Another year, another fantastic SearchLove London. The 2016 edition also saw the biggest crowd we’ve ever hosted at a Distilled event, with a little under 400 attendees, speakers and Distillers all under one roof.
How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday
Posted by randfishFrom your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the proce…
It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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SearchCap: Voice search, Bing Ads & scary SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Voice search, Bing Ads & scary SEO appeared first on Search Engine Land.
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Manage Your Business Attributes In Google My Business
Google My Business posted an update that says you can now manage your business attributes in the Google My Business dashboard. So if you’ve uploaded these attributes using the spreadsheet method…
Google Maps Tests Showing Local Businesses Names
Florent Abaziou posted screen shots on Twitter of Google Maps showing the local version of the business name under the English version of the business name in the maps description. He said this is “great for global businesses” and shared several examp…
Moz: 40% Of Google’s Top Search Results Are HTTPS, Up From 25% Earlier This Year
In January, Moz reported that 25% of the Google search results were HTTPS. Meaning of the top search results Moz tracks, 25% of those were listed as HTTPS in the snippets. Well, now that number is up to 40% according to the Mozcast features tool…
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Google’s John Mueller: Image Links & Text Links Are Pretty Different
We’ve covered the topic of having links based on anchor text versus images for many years but I don’t know if we covered Google on them. John Mueller said on Twitter this morning that obviously an image link versus a text link are “pretty different……
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.
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A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.
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Now you can share budgets in Bing Ads, too
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
The post Now you can share budgets in Bing Ads, too appeared first on Search Engine Land.
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Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.