How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.
Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday
Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to kee…
Thanksgiving 2016 Google Logo & Bing Turkey Design Theme
Happy Thanksgiving to all you Americans out there – it is one of my favorite holidays…
Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery
Google says today’s doodle is an ode to this season of togetherness.
The post Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery appeared first on Search Engine Land.
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Happy Thanksgiving from the Search Engine Watch & ClickZ team
To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine, a very happy thanksgiving from us all!
Ask Yoast: how many (internal) links on a page?
Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help […]
How neuroscience can help increase engagement with mobile users
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing black friday deals, robots & ad customizers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Mobile PPC in 2017: A Look Ahead
Seemingly every year is another ‘year of mobile’ for the advertising community. In the past decade, the mobile environment has grown exponentially in both user base and functionality.
Fun with robots.txt
Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.
The post Fun with robots.txt appeared first on Search Engine Land.
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The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
The post The trouble with truth appeared first on Sea…
Google AMP Hotel Listing Carousel Live In Mobile Results
The folks who track the structured data results spotted a new AMP carousel in mobile for hotel listings. Brad Brewer posted in a Google+ thread that Google is now showing AMP carousels for hotel listings…
Suggest Topics For Google Webmaster Hangouts
Google’s John Mueller posted on Twitter asking folks to post topic ideas for the webmaster hangouts he does this December. He said there was some interest in him making his hangouts more topical…
Google Expands App Indexing For Personal Content To All Android Developers
In late August, Google announced limited support for app search for person content…
Google Admits A Bug In Search Hurt Gmail’s Competitor ProtonMail?
Many of your probably read the Search Risk – How Google Almost Killed ProtonMail story from a month ago – it has been something I’ve been tracking since August. In August…
Google Promises More Mobile First Index Webmaster Recommendations
As you know, Google announced the slow roll out of their mobile-first index and I covered it in detail over here and then several questions have come up since.
Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars
Ads link to Black Friday circulars from major retail chains.
The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The post Ad customizers just got a whole lot more powerful appeared first on Search Engine La…