[Reminder] Live webcast: Social Media Marketing 3.0
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…
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SearchCap: Google Santa Tracker, duplicate content & Bing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Santa Tracker, duplicate content & Bing Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Customer Match With Easier Email Address List Maintenance
Google announced that you can now easily add new emails…
The META NOINDEX Tag Doesn’t Save Your Google Crawl Budget
This is a pretty obvious SEO question for most of you – but hey – Google’s John Mueller confirmed that using the meta noindex tag on your site will not help you save your crawl budget.
Why…
Mazal Tov – 13 Years Covering The Search Industry
It’s like I am celebrating my bar mitzvah again, well, I kind of am because this site is now 13-years old! I personally have been covering the search marketing industry on this site for 13 years now. And I say this every year…
Google Local Spam Hall of Shame
If its good enough to do, its good enough to do in excess. Particularly a name that gets verified in the GMB. The only questions I have are his age and what his wife’s name are. Via Joy Hawkins. Listing here. PS the beginning and ending characters are Unicode Emojis which can easily be inserted … Continue reading Google Local Spam Hall of Shame →
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How Google is Fixing Fake News
Despite all of our technological advances, humankind is still vulnerable to lies and manipulation.
read more
Google My Business Rolling Out Attributes to Single Listings
In May Google added the ability to add yes/no attributes via API in May and allowed API users to add non binary attributes like menu links in September. Joy Hawkins has reported that the GMB now has the ability to add attributes to single listings. It is interesting that: Attributes are not available to all business types (lawyers and doctors do … Continue reading Google My Business Rolling Out Attributes to Single Listings →
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Search Buzz Video Recap: Google Sentence Compression, Top Stories Fake News Algorithm & Search Console Updates
Today is the 13th year anniversary of this site and me covering the search industry. Today I talk about Google using machine learning for feature snippets with sentence compression algorithms. I also cover how Google appears to have tweaked their top…
Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
The post Canonical chaos: doubling down on duplicate content appeared first on Search Engine Land.
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Google’s 2016 Santa Tracker signals the official countdown to Christmas
This is the 12th year Google has counted down the seconds until Santa’s December 24th departure from the North Pole.
The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
Please visit Search Engine …
Low-budget branding for small businesses
Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and […]
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process.
What We Learned in November – The Digital Marketing Month in a Minute
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While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news.
Google: Canonical Tags Don’t Save *Much* Crawl Budget
So we just covered that meta noindex doesn’t save crawl budget with Google and that question and answer was fairly obvious to most of you. But how about the canonical tag, does it save crawl budget…
Search in Pics: Google swing set, bike trailer & goggles
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification:…
Please visit Search Engine Land for the full article.
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
Search Engine Optimization (SEO) Marketing – Singapore
Learn the Best Practices of SEO Marketing From UK’s Top Digital Marketing Research & Training Company!
This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the…