AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
T…
Developing a Near Me Strategy for Local; Not?
Yesterday, David Mihm highlighted an article in his Tidings Newsletter about a dentist that had legally changed his last name from Draper to Better so that he could change his practice name to Better Dental and rank better. Matt Marko pointed out the “shortsightedness in his leaving the obvious opening for Dr. Best”. That elicited … Continue reading Developing a Near Me Strategy for Local; Not? →
Google Releases New Content For Hacked Site Support
Google’s Nathan Johns announced on Twitter that Google has released “new support content around help for hacked websites.” The new content can be found at developers.google.com/webmasters/hacked…
Google: Tell Us About Your HTTPS Migrations Again
Gary Illyes from Google wants to hear feedback on success, failure or other issues during your HTTPS migration and how Google handled picking up and reindexing those HTTPS URLs and any traffic changes…
Google AdWords Updates IF Functions & Default Values
Google quietly announced on Google+ that they made some changes to the IF functions and default values used for ad customizations. Google said “we’re making it even easier to customize these ads with IF functions and default values…
Gary Illyes: Report Companies Impersonating Google
Gary Illyes from Google was listening in on a conversation about folks calling me asking if I was Google. No kidding…
New Google Mobile-Friendly Test API
Google has announced they finally released the mobile-friendly test API, something webmasters have been asking for since the test has came out in November 2014.
Google said “the Mobile-Friendly Test API lets you test URLs using automated tools…
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Majestic successfully prints the internet in 3-D in outer space
The 3-D printer worked in outer space, and the Majestic Landscape was printed at the International Space Station. Out of this world!
The post Majestic successfully prints the internet in 3-D in outer space appeared first on Search Engine Land.
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Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
The post Google mobile-friendly testing tool now has API access appeared first on Search Engine L…
Yoast SEO 4.2 adds another new language: Dutch
In our quest to speak more of the world’s languages, we’ve now added our mother tongue: Yoast SEO 4.2 premium supports Dutch in its entirety. Our Dutch users can now use all of our innovative features, like Insights and Internal linking suggestions, in their own language. More languages will follow soon. Insights into more languages […]
Introducing the Mobile-Friendly Test API
With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-…
Introducing the Mobile-Friendly Test API
With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-…
Identifying and Creating Content That Works
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
Post from Lee Wilson
All you need to master your site speed without getting overwhelmed
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation.
Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…
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SearchCap: Google News AMP, LSA survey & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google News AMP, LSA survey & Google doodle appeared first on Search Engine Land.
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Apple Gets Into Position for the Voice Search Revolution
Both David Mihm and I think that voice search will play a large role in Local Search and a component of that will be home based assistant searches. With Google’s release of Home and Amazon’s early success with Alexa, there is little talk of the role that Apple will play in the home search arena. … Continue reading Apple Gets Into Position for the Voice Search Revolution →
Can a 5 Star Review Profile Backfire?
At GetFiveStars I just penned a post: Can 5-Star Reviews Backfire? And based on research published in the Harvard Business review I think it very likely that having a review profile that is “too perfect” can be bad for business. Let me know what you think.
Report: Google AMP results in Google News more than doubles
Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.
The post Report: Google AMP results in Google News more than doubles appeared first on Search Engine Land.
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