Getting Started with Content Grouping in Google Analytics

The Content Grouping feature in Google Analytics exists for one very simple reason: to enable you to categorize your digital content into groups which reflect your business goals or reporting requirements. It’s an underutilized feature, and one that’s often misunderstood by marketers. In this guide I’ll run through some of the best use-cases for content […]

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Local search: It’s all about mobile

More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.

The post Local search: It’s all about mobile appeared first on Search Engine Land.

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Google Expanding Advanced Verification & HSA to Los Angeles

Google is expanding Advanced Verification and the Home Service Ad test to plumbers and locksmiths in Los Angeles this month. In July of 2015, Google rolled out a test in the Bay Area of their Home Service Ad that used “extreme vetting” of local plumbers & locksmiths. In October & November of 2016 they started testing … Continue reading Google Expanding Advanced Verification & HSA to Los Angeles

Google Starting to Support Temporary Business Closings

Apparently, Google is now partially supporting temporary business closures with a process and an appropriate messaging on the business Knowledge Panel. Currently there is no public facing interface for this and the only way to get this done is to create a post in the Google My Business Forum with full business details and then get … Continue reading Google Starting to Support Temporary Business Closings

Google Testing New Local Knowledge Panel Call to Action

Thibault Adda, the Internet Marketing Coordinator at Roar! Internet Marketing shared an interesting search result with me. Google is apparently testing a new, direct to the Knowledge Panel call to action from local business owners. It is similar to, but different than the Google Posts (aka Podium, aka the product that shall not be named) … Continue reading Google Testing New Local Knowledge Panel Call to Action