The State of Internet Marketing for The SMB: Frustrated
I recently received this comment from poster Frustrated. And it rang so true that I decided to track the writer down. Frustrated is Marc Reisner of Reisner Construction in northern Michigan. He has moved around a bit; Colorado, Seattle and finally landed in Port Sanilac, MI. Turns out he had relatives from the Olean area so we … Continue reading The State of Internet Marketing for The SMB: Frustrated →
Spam In, Garbage Out – Why Google’s Recent Paper on Map Spam is Flawed
The claim made by Google that “…fewer than 0.5% of local searches lead to fake listings” in Google search is NOT a conclusion that can be drawn from Google’s recently published paper. This number understates the number of local searches that lead to the visibility of fake listings due to its assumptions and flawed methodology. And it may do so … Continue reading Spam In, Garbage Out – Why Google’s Recent Paper on Map Spam is Flawed →
Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’
A celebrated actress, director, and producer during the silent film era, Pickford remains one of the most powerful women ever to work in Hollywood.
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New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling
Every week Mary and I (and occasionally some guests) meet to discuss some of the bigger local search issues confronting local marketers and local businesses. We spend anywhere from 5 to 20 minutes covering the issues. The current and previous episodes (which are also available as video) are now available as podcasts. Sign up for your … Continue reading New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling →
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this…
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SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
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Google: Why We Don’t Disclose Most Google Updates & Algorithm Changes
Google’s John Mueller addressed the question of why they don’t disclose most Google algorithm updates and changes in this mornings Google hangout not just once…
Search Buzz Video Recap: Google Algorithm Shifts, Mobile First Index Delayed, Fact Checking & More
This week in search, I posted my big Google webmaster report, do check it out. There may have been an update on April 4th and I…
5 quick SEO wins for new clients
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.
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Ask.com exposing real-time user queries to the public
Ask.com left its server status Apache page open to the public, exposing private search data to the world.
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Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, … read more
Search in Pics: Google antlers, cloud car & nap hexagons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google antler wall decor: Source: Instagram Google nap hexagon: Source:…
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Ask Yoast: Video on YouTube or on my own site?
Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use […]
Ask Yoast: Video on YouTube or on my own site?
Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use […]
Google Fact Check Feature Now In Search Results & News Worldwide
In October, during the US elections, Google released fact check schema for Google News in the US. Now…
Google: Bounce Rate Is Not A Good Ranking Signal
Gary Illyes from Google said on Twitter that bounce rate is simply not a good ranking signal for Google to use in their ranking algorithms. He said “bounce rate is not a good signal…
Google: No Need To Add Alt Text To Position Or Placeholder Images
John Mueller from Google said on Twitter that you don’t need to add alt text to all your images. Specifically, adding alt text to small images used for positioning stuff on your pages or placeholder images are not necessary…
Google expands fact checking effort to all searches worldwide
Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
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National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…
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