SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AMP up your call conversions: 5 things you need to know
In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track…
Please visit Search Engine Land for the full article.
Windows Store Rebranded to Microsoft Store
Microsoft has decided to re-brand the Windows Store to become the Microsoft Store, so don’t be surprised to see the new name.
read more
Windows Store Rebranded to Microsoft Store
Microsoft has decided to re-brand the Windows Store to become the Microsoft Store, so don’t be surprised to see the new name.
read more
Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.
The post Echo and Home will probably have to tell you they’re always listening — in Europe appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search…
Please visit Search Engine Land for the full article.
Google: Featured Snippets Are Evolving & Changing
Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today…
Google Suggests They Use Off-Site Sentiment Analysis For Ranking
Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a…
Google Mobile Ranking Search Update, Mobile First Index Related?
Google may have stepped up their mobile first index tests. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing specific ranking changes in Google mobile results…
Google: Penguin Is On Autopilot & Only Tweaked Occasionally
We kind of knew this that when Penguin went real time that it meant Google is done with numbered Penguin releases. Google’ Gary Illyes confirmed the other day at State of Search that the Penguin algorithm is still on autopilot and runs in real time b…
How To Tell If Google Is Testing The Mobile First Index
The other day we reported that Google confirmed they are testing the mobile first index in the wild. But we didn’t know the details on how often, when and how to tell when that mobile first index was being tested. In fact…
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google’s revenue costs.
The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.
Please visit Search Engine Land …
UPDATED The AdWords 2x budget change: Considering the potential impact
There are still many questions about how this sudden change will affect ad delivery and spending.
The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.
Please visit Search Engine Land fo…
The Yoast SEO Configuration Wizard
Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: […]
The post The Yoast SEO Configuration Wizard appeared first on Yoast.
7 Ways You Do SEO Wrong
There are many discussions about search engine optimization on social media: you’ll find them on Facebook, LinkedIn, Twitter, and more traditional Web forums. The most popular SEO bloggers are essentially running discussion forums in their comment sections, too. It’s easy…
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
The Agency Guide to Creating Client Personas for Account Management
Regular columnist Ben Wood highlights how building personas for your core clients can help your account managers improve the way they communicate with their clients and boost client retention.
Post from Ben Wood
Google Logo For Fridtjof Nansen, Norwegian Scientist & Skier
Today on Google’s home page in many countries is a special Google logo, aka Doodle, for Fridtjof Nansen. Fridtjof Nansen was a Norwegian explorer, scientist, diplomat, humanitarian, and Nobel Peace Prize laureate…
Google Is Hiring Webmaster Trends Analysts, Like John & Gary
Google is looking to hire more Webmaster Trends Analysts to help out with communication between Google and webmasters, amongst other tasks. Google’s John Mueller announced it in a webmaster hangout at the 67:52 mark…