How we hacked the Baidu link submission script for better indexation
Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.
The post How we hacked the Baidu link …
Search Buzz Video Recap: Google Mobile Design, Algorithm Update, Pruning Content & More
This week I published the monthly Google webmaster report, do check it out. There may have been a Google search algorithm update today. Google is rolling out the new mobile curved search results interface. Google has changed how they show regional r…
YoastCon 2017: The day after
Good day everyone! It’s the day after our SEO conference YoastCon and while we didn’t get much sleep last night, we’re still full of energy from the awesome day we – and hopefully every single visitor and our live stream audience – had. Here, we’re taking a peek at what happened yesterday. Somewhere next week, […]
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7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land.
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Ask Yoast: how to get sitelinks
As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your […]
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Evolving past last-click attribution in paid search
Despite its inefficiencies, many marketers use last-click attribution by default to understand the value of their keywords. Getting to the root of the measurement problem and combining complementary data tools can help take your paid search optimization to the next level.
Google News to deprecate old RSS feed URLs on December 1, 2017
Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now.
The post Google News to deprecate old RSS feed URLs on December 1, 2017 appeared first on Search Engine Land.
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Search in Pics: SEOs dress up as Google algorithm, zombies, horses & Mr. Spock
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google zombie apocalypse: Source: Instagram Googlers horsing around: Source:…
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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala
Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in…
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Google News Broke All My RSS Feeds, Manual Action Required For Fix
Yesterday afternoon, all my Google News RSS feeds stopped working. I and my friend Gary Price from infoDocket spotted the issue early on. The RSS feeds from Google News were showing “this RSS feed URL is deprecated.” It goes on to say “this RSS feed …
Google Info Command Stops Working Fully?
It looks like the info command on Google has changed what it shows in the search results. Instead of showing the page’s snippet followed by the cache, similar command, links and more…
New Google Mobile Rounded Interface Rolling Out
The new Google mobile interface is rolling out now. It is curved and round. It is still card based but with more curb appeal. Do you like it?
November Google Algorithm Search Results Update?
I am seeing signs both within the search community and from the automated tracking tools of an update with Google’s search results going on right now. The interesting thing is about 50% of the tools are reporting on the algorithm update and the other …
Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday
Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant …
Google rolling out new curved mobile search results interface
Are you seeing a new look for the Google mobile search results page? You are not alone!
The post Google rolling out new curved mobile search results interface appeared first on Search Engine Land.
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SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired appeared first on Search Engine Land.
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Five Analogies to Help Explain SEO to Your Clients
Do your clients understand when you talk about links, redirects and 404s? If not, here’s a list of analogies to help them comprehend SEO a little better.
Post from Gustavo Pelogia
Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
The post Creating a B2B and B2C overlap strategy appeared first on Search Eng…
Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio’s platform takes a machine learning-supported approach to paid search programs.
The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.
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Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land.
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