Google: URL Folder Structure Doesn’t Need To Match Content Folder Structure
Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe…
My Google World Is Upside Down: Matt Cutts Complains & Danny Sullivan As Google Spokesperson
I am telling you, my Google and SEO world is literally upside down right now. So yesterday, at Search Engine Land, I reported how Google had a bug where they showed recent searches pop up automatically on the Google home page under the search box…
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SearchCap: Google printed materials, SEO migrations & development servers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google printed materials, SEO migrations & development servers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A site migration SEO checklist: Don’t lose traffic
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.
The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to keep your staging or development site out of the index
You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.
The post How to keep your staging or development site out of the index appear…
Analytics: 5 tips to measure your Black Friday success
Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce […]
The post Analytics: 5 tips to measure your Black Friday success appeared first on Yoast.
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
3 Awesome Things You can do with LinkedIn’s New Website Demographics
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Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site.
Google AdWords Editor Version 12.2 Adds More Features
Google AdWords quietly released an update to the AdWords Editor, they are now at version 12.2 which brings Gmail asset-based ads, full support for promotion and video extensions…
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.
The post Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search…
Please visit Search Engine Land for the full article.
SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google home page search box now shows you recent searches by default
Even former Google search executive Matt Cutts calls this new Google search behavior “super annoying.”
The post Google home page search box now shows you recent searches by default appeared first on Search Engine Land.
Please visit Search Engine Land…
The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and…
Please visit Search Engine Land for the full article.
Google Updates Blocked Search Results Snippet: No Information Is Available For This Page
Google has updated the text they use to communicate to a searcher when the search result snippet has no information. It use to say “A description for this result is not available because of this site’s robots.txt â” learn more.”
Now it reads “No information is available for this page…
New Google Content Labels In The Search Results Snippets
Earlier this month, we showed how Google was testing a new look for the PDF label in the search results. Well, it seems to be rolling out for more content or file types.
Will O’Hara posted on Twitter a screen shot of Google showing content labels f…
Google New Design & Features For Google Flight Search
Google announced on Twitter they are previewing a new design and feature set for the Google Flights search. You can access Google Flight Search at google.com/flights and from there…
Moving To HTTPS, Transfer Parameter Handling In Google Search Console
Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS…
Google’s all-new, quite counterintuitive guide to ad testing
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
The post When SEO isn’t your SEO problem appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why Search Is Like The Housing Market
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Post from Arianne Donoghue