Google Manufacturer Center for product data expands scope, launches API

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Phone sales from search ads continue to play a significant role for retailers.

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Why Googlebot May Be Hitting Bot Blocker URLs

Bot Blocker Googlebot SEOMany sites use bot blockers like Distil Networks to stop scrapers from stealing their data. The challenge for SEOs is that sometimes these bot blockers are not set correctly and can prevent good bots like Googlebot and BingBot from getting to the content, which can cause serious SEO issues. Distil is pretty adamant that their […]

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Four brand-building activities that lay the foundation for SEO

Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.

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4 digital marketing challenges faced by franchises (and how to overcome them)

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. From poorly managed PPC campaigns to duplicate content between franchises, let’s take a closer look at how you can overcome many of the most common franchise marketing challenges.

Google brings local lead generation to Google Assistant and Google Home

The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.

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Google Assistant Now Recommending Local Services – Particularly Their Own

Today Google has announced on their blog that the Google Assistant will now start helping you find local service providers. In the U.S., this feature will start rolling out over the coming week, so help is just around the corner. In many cities the Google Assistant will suggest providers that have been prescreened by Google … Continue reading Google Assistant Now Recommending Local Services – Particularly Their Own