Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI.
However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma.
How? Well, take this example.
Karen has brow…
SearchCap: Google Express search promo, SEO goals & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Express search promo, SEO goals & search pictures appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
The post A year in review: Search Engine Land’s top 10 columns of 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Matt McGee – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Matt McGee, 49 years old lives with his family in Tri-Cities…
Google Says They Will Keep FTC Commitments After Required Deadline
So Google announced the other day, as I covered at Search Engine Land, that they are keeping their “current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments….
Google: Long Term Noindex Will Lead To Nofollow On Links
Google’s John Mueller explained in a webmaster video at the 54:51 mark that long term noindex, follow commands will eventually equate to a noindex, nofollow directive as well…
Google Hopes To Communicate Larger Algorithm Changes In Future
Danny Sullivan posted on Twitter that he hopes Google will communicate more about larger Google updates in the future. Here are the tweets where Danny Sullivan said this:
I hope that we’…
Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.…
The post Google Marketing Attribution (Finally!) Explained appeared first on Seer Interactive.
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
The post New test prominently showcases Google Express in mobile search results appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Aleyda Solis -The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Aleyda Solis…
Google Maps Doesn’t Allow Negative Reviews From Current Or Former Employees
Google now has updated their review guidelines to prohibit and disallow negative reviews from current or former employees.
The new section under “conflict of interest” reads:
Maps user contributed content is most valuable when it is honest and unbia…
Google: Fetching Content From Other Web Sites Does Not Add Value
You see this a lot in the publishing world, where you have the same article published on hundreds of web sites. Normally it is from a news source like AP, where they send out the feed, third party publishers fetch it and then post it on their site…
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New Google Update Targets Link Spam & Other Unnatural Links?
For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy…
Search Buzz Video Recap: Google Spam Update, SEO Tips, AdWords Tests & Christmas Workers
This week Google may have pushed another algorithm update…
SMART goals for SEO
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.
The post SMART goals for SEO appeared first on Search Engine Land.
Please visit…
Best of 2017: Our top 5 search industry articles
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.
Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Boulder office has a ski lift: Source: Twitter Google has a…
Please visit Search Engine Land for the full article.
Ask Yoast: Dealing with holiday gift sets after the holidays
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or […]
The post Ask Yoast: Dealing with holiday gift sets after the holidays appeared first on Yoast.
Always improving: Yoast SEO in 2017
A year always seems like such a long time. But whenever we reach the end of one, we tend to say: where did it go? That’s definitely the case for developing and using software. We’re so invested in Yoast SEO that we sometimes forget when we added a feature because we use it so much. […]
The post Always improving: Yoast SEO in 2017 appeared first on Yoast.
Reimagine Data Visualization with this D3.js Tutorial
What are some unconventional ways of creating data visualizations?
When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data.
Why use D3.js?
…
The post Reimagine Data Visualization with this D3.js Tutorial appeared first on Seer Interactive.