Ask Yoast content seo Keyword Research

Ask Yoast: Finding the best keyword strategy

Joost de Valk

Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic […]

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Channel: Industry Search Engine Land Search In Pictures Uncategorized

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign

Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed…

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Content content marketing email marketing Google: AdWords Industry lead generation multi-channel marketing PPC Search Engine Watch Social Uncategorized

Get 2018 started with an updated multi-channel digital marketing strategy

Marcela De Vivo

Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.

All Things SEO Column Channel: SEO Google Google: HTTPS & Secure Search Google: Mobile Google: Search Console Google: SEO Search Engine Land SEO - Search Engine Optimization SEO: General SEO: Mobile Search SEO: Site Speed SEO: Structured Data & Schema.org Uncategorized

What’s next for technical SEO?

Patrick Stox

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

The post What’s next for technical SEO? appeared first on Search Engine…

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Career Life SEO

What I Learned in 2017

AJ Kohn

(This is a personal post so if that isn’t your thing then you should move on.) 2017 was a lot like 2016, but on steroids. That meant a 40% increase in the business, which unfortunately came with a lot more stress and angst. I did figure some things out and managed to make some decisions that I […]

Channel: SEM Google Google: AdWords Google: Gmail Paid Search Column Search Engine Land Uncategorized

3 AdWords features you’re probably underutilizing

Brett Middleton

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land.

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Google My Business Google updates Google: AdWords Industry meta descriptions News pagespeed insights rich results testing tool Search Engine Watch Uncategorized Voice Search webmaster videos YouTube

10 Google updates you may have missed

Clark Boyd

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.