Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.
The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.
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Multifaceted featured snippets begin rolling out in Google search results
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries
The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land.
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Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Who’s Really Behind Fake Online Reviews?
Reviews, reviews and more reviews. Jason Brown of ReviewFraud participated in an interesting investigative news report on fake reviews. He wrote about it on his blog: Bulletproof Digital busted selling Fake reviews to NBCLA. Here is NBC Southern California report: Who’s Really Behind Fake Online Reviews? Jason of also covered an interesting story in the review … Continue reading Who’s Really Behind Fake Online Reviews? →
Rand Fishkin leaves Moz, announces a new start-up
After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.
The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land.
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Six steps to improving your local search strategy
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in how much traffic and clients it drives from local, on-the-go searches.
SEO tasks: Creation and prioritization
It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website, or for your online shop, but you might find it hard to decide where to […]
The post SEO tasks: Creation and prioritization appeared first on Yoast.
Mike B Around the Internet
Here are some articles that I have recently penned or collaborated on this past week: Google Q&A: Google’s Newest Knowledge Panel Feature That You Might Just Hate (or Love) – My recent research into the visibility and impact of Google’s Q & A feature and a plan to cope with it. Unpacking the Increasingly Complex Local … Continue reading Mike B Around the Internet →
A Crawl-Centred Approach to Content Auditing
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Post from Sam Marsden
SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google right to be forgotten, Google Word Coach game & German ruling appeared first on Search Engine Land.
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Linda Buquet – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Linda Buquet is 65 years old…
Google Posts Note Of Crawl Stats Report Bug
Last week we reported that the crawl stats report seemed to be buggy. Well, Google confirmed the bug by posting both on Twitter and the data anomalies page about the issue…
Google AdWords Speed Scorecard Estimates Revenue Impact Of Speed
Yesterday Google announced their Speed Scorecard, a tool for website owners to measure the impact of their site speed on their earnings and revenues. This is aimed…
Google Tests Third-Party Shopping Engines In Carousel In EU Again
Last week we spotted a different interface test for showing third-party shopping search engine services in that carousel but now we are seeing Google test or maybe begin roll …
Google Word Coach: Does It Help Users Expand Their English Or Google Get Smarter?
Almost a week ago, Susanta Sahoo shared with me on Twitter a screen shot of a new feature in Google search named “Google Word Coach.” I emailed Google about it
PSA: Google Mobile First Index Will Crawl Desktop Sites
As you know, the mobile first index is getting ready to expand in the upcoming weeks and some webmasters that still have desktop only sites are a bit nervous. If you still …
Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future.
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Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Lan…