Search Engine Land’s Community Corner: Introducing the “Ask the #SMXpert” series
A new Q&A series launches this week featuring answers to your questions from our community of SMX speakers and contributors.
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Myth Busting the Seer Analytics Team
Since the official inception of Seer’s Digital Analytics Team in 2015, there have been many questions regarding what we do and who we are (no we’re not robots unfortunately). Given that our team has grown significantly (see chart below), and the ever changing nature of the larger Digital Analytics field, this lack of clarity is understandable.…
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SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
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First 360 VR Google Video Doodle: Georges Melies The Illusionist
Today, for the first time ever, Google has produced a Google Doodle that plays a 360 degree VR movie and it was done for the French illusionist and film director Georges Méliès…
Purna Virji – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Purna Virji is a name you probably all know already – she is literally at ever digital marketing conference…
Google AdWords Responsive Search Ads Beta?
Google AdWords responsive search ads is not new, there is an old help document on it and it launched back in 2016 but there may be a new beta version of it coming out now or…
Google: Do Not Use 403 Status Codes, Use 404s
Google says it is best not to use a 403 server status code and if you are…
Google: Don’t Change URLs When Replacing Old Content With New Content
So let’s say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn’t mean you need to put that new content on a new URL, you can just update the con…
Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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May 2018 Google Webmaster Report
The past 30-days in Google webmaster land was incredibly busy. The most important things were around a broad core algorithm update that continued on for over ten days or so and we still see some fluctuations today…
Google Maps Highlight Icons Legend
Brad Brewer posted on Twitter a collection of all the Google Maps Highlight Icons he has spotted to date…
Google Recipe Structured Data Updated For Google Assistant & Search
Google announced, as I covered at Search Engine Land, new recommendations for recipe structured data properties. Now, if you want to be included in Google Assistant or Google Home, you need to use the recipeIngredient and recipeInstructions propertie…
Google Featured Snippets Asks Searchers “Is This Helpful”
We’ve seen Google asking searchers to rate the search results before and even ask them if the longer search results are useful or not. Here is an another example of Google asking searchers to rate if the featured snippets are helpful or not…
Search Buzz Video Recap: Google Mobile-First Indexing Rollout, Recipe Update, AdWords Editor & Matt Cutts Stories
This month, we posted our monthly Google Webmaster Report, so catch up there. Google began the second batch of mobile-first indexing, and sent out notices to those sites as well. The thing is, Google is moving over many sites that are desktop only…
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Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s Emmy
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google…
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Monthly conference update: Where were we in April?
Again it was a month packed with great conferences we were lucky enough to attend. Some Yoasters – of course – went to WordCamps like Torino, London and Vienna. In addition to that, others went to Playgrounds blend, React and TYPO3 UX. To top it off, I was given the opportunity to do a digital […]
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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