Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
Please visit Search Engine Land for the full article.
Four ways to spice up your social media strategy
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that of friends and family, it is more crucial than ever for a successful social strategy to include genuinely engaging, relevant and high-quality content. This update means […]
The post Four ways to spice up your social media strategy appeared first on Builtvisible.
Search Events for Summer and Why Everyone Should Attend
There are many search events in our industry, but which one should you attend? It is important you can go to at least a few of the conferences and SEO Jo Blogs explains why on State of Digital.
Post from Jo Turnbull
Preparing for GDPR using Google Tag Manager
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As your increasingly crowded inbox will attest, the GDPR deadline is fast approaching, and businesses have to make sure they are compliant with the new EU regulations – even those businesses not based in the EU.
Preparing for GDPR using Google Tag Manager
As your increasingly crowded inbox will attest, the GDPR deadline is fast approaching, and businesses have to make sure they are compliant with the new EU regulations – even those businesses not based in the EU.
Meta descriptions are going to be shorter again
Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s […]
The post Meta descriptions are going to be shorter again appeared first on Yoast.
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search results.
Please visit Search Engine Land for the full article.
Enable attribution across all channels, platforms and devices
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete.
Please visit Search Engine Land for the full article.
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
Please visit Search Engine Land for the full article.
William Hollingworth – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
William Hollingworth is around 28 years old and lives in Stockholm…
Google: AJAX Crawling Scheme Going Away Sooner Rather Than Later
Here is yet another update on when Google will really be killing off the AJAX crawling scheme from 2009. Google announced its death in 2015 but then gave it a date of Q2 of 2018 last year and continued to tell us it is on the chopping block…
Google Trends Updated: SEOs/SEMs Should Check It Out
Google announced as I covered yesterday at Search Engine Land that they have updated Google Trends. If you don’t know, Google Trends is an excellent resource for SEOs and SEMs…
Google Sues SEO Company Threatening To Remove Businesses From Google
Google announced yesterday that they are “taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities), and Supreme Marketing Group…
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of Adthena describes some of the biggest fails that happen.
The status of Google’s presence in Google Shopping Auctions
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time.
Please visit Search Engine Land for the full article.
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
You need to be at SMX East. Registration is open!
SMX is the only conference series that is 100% dedicated to search.
Please visit Search Engine Land for the full article.
Adam Riemer – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Adam Riemer lives in Washington DC but promises…
Google: Number Of Slashes In URLs Doesn’t Matter For Search
Google’s John Mueller said on Twitter that Google doesn’t look at the number of slashes, i.e. /, you have in a URL for search purposes. John said “We don’t count slashes in a URL…
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.