Addressing site quality – why building great content isn’t enough

Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low quality indexable pages to perform well organically. If your site has thin, low quality, low relevance pages, performance will inevitably suffer – now […]

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Google to Offer Combined Content (Paid and Organic) Search Results

Google Introduces Combined Content Results When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. A recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may […]

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Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers.

What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween.

The post Retail Seasonality: How Drinking Holidays Can Increase Conversions appeared first on Seer Interactive.