Google adds college search knowledge panel
Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries.
Please visit Search Engine Land for the full article.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
Google: Link Spam In Forum Comments Work Very Badly
Google’s John Mueller wrote in a Reddit thread that link spam in forum comments work “very badly.” He posted this based on after someone asked if Reddit comments are dofollow…
Google Ad Grants Agency Pilot Program Underway
Over the past few months or so, Google has been working with a dozen or so advertising agencies that focus most of their work with non-profit companies…
Google to Roll Out “See What’s In Store” as a Free Knowledge Panel Feature
Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What’s in Store. Today, Google has announced on Inside AdWords that as part if its new inventory feed program, See What’s in Store will be a free feature. From the Adwords Blog post: Onboarding to both local catalog ads and … Continue reading Google to Roll Out “See What’s In Store” as a Free Knowledge Panel Feature →
Google Adds Similar Hotels Carousel To Local Panel
Brad Brewer who follows Google’s hotel search results really closely spotted Google now showing a “similar hotels” carousel in the local knowledge panel of a hotel result in Google Maps…
Hreflang Attributes In Sitemaps & HTML Code Treated Equally By Google
Google’s John Mueller said on Twitter that they treat hreflang found in your XML Sitemaps file and HTML code markup equally. We know it is more efficient and manageable for larger sites to use Sitemaps for hreflang…
Google Images Does Not Pick Up Images In Div Tags
Will Google pick up images you include in a div tag? The answer, at least from Google’s John Mueller, is likely no – Google Image search will not pick up those images. John did…
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Please visit Search Engine Land for the full article.
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.
IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am
It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]
The post IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am appeared first on Local SEO Guide.
Matt Cutts stops by SMX Advanced to say hello!
Hey, Matt Cutts came to say hello at SMX Advanced today.
Please visit Search Engine Land for the full article.
The ultimate guide to the meta robots tag
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!
The post The ultimate guide to the meta robots tag appeared first on Yoast.
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
The sponsored survey looked at influence on restaurant decision-making.
Please visit Search Engine Land for the full article.
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning.
Please visit Search Engine Land for the full article.
Commemorating 20 years of Google
The first in a series of articles covering the history of internet search and the pioneers who laid the foundation for the world’s most popular search engine.
Please visit Search Engine Land for the full article.
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
Please visit Search Engine Land for the full article.
PPC and SEO working together – a mutually beneficial approach
SEO and PPC are often two very separate activities running independently of one another. Surprisingly often, neither team will have been introduced to the other, let alone have worked together. It’s surprising because both teams are trying to achieve the same objective: prominent visibility in SERPs and increased traffic and revenue. At Search Marketing Summit […]
The post PPC and SEO working together – a mutually beneficial approach appeared first on Builtvisible.
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares just a few of the key themes coming out of the plethora of predictions for the future of search