15 AdWords PPC Tactics For Clicks & Mortar Businesses
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Post from Tara West
5 creative blockers and how to break through them
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The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it.
Keeping Open-Minded about Creativity when Considering Domain Portfolios
A reminder of the value of creativity, even when an idea seems so very awkward.
How to keep your ecommerce site error free
Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.
Try your free SEO lessons today: Yoast Academy trials available now
Want to learn how to make your site rank high? Get better at SEO and practice your skills in a fun way? We think our Yoast Academy SEO courses are exactly what you need, but maybe you’re not so sure yet. You can now try them out, for free! You can get free access to […]
The post Try your free SEO lessons today: Yoast Academy trials available now appeared first on Yoast.
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Please visit Search Engine Land for the full article.
Google Rebrands AdWords, Introduces New Marketing Platform, & More
When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times.…
The post Google Rebrands AdWords, Introduces New Marketing Platform, & More appeared first on Seer Interactive.
Google My Business Insights adds queries used to find your business
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.
Please visit Search Engine Land for the full article.
Google’s Fourth of July Doodle Showcases Regional Recipes
The day before July 4th, Independence Day in the United States, Google has a Doodle that showcases and highlights their recipe search features. The Google Doodle turns into a map, showcases popular dishes by state…
Google Speed Update Clarification: Making A Fast Site Faster Won’t Help Your Rankings
The other day I covered how Google’s John Mueller implied there was gradual scale to the upcoming Speed Update. John said then “So the faster you can make your pages the more we can take that into account…
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
5 Things Google Ads can now do automatically
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.
Please visit Search Engine Land for the full article.
6 things Google Ads can now do automatically
Contributor Frederick Valleys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.
Please visit Search Engine Land for the full article.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
What We Learned in June 2018: The Digital Marketing Month in a Minute
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You can now see any active competitors ads on Facebook and Twitter
Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent.
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
We review how to write meta descriptions in 2018.
6 questions about redirects for SEO
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects […]
The post 6 questions about redirects for SEO appeared first on Yoast.
SEO Industry Mocks BuzzFeed Story On SEOs Buying Links At Popular Web Sites
It feels like every six-months or so a new story comes out how SEOs are manipulating the Google search results, or at least trying to manipulate the Google search results, by taking advantage of link drops in popular online magazine web sites like Forb…
Google Data Studio Gains 16-Months Of Search Analytics Data
The Google Data Studio now also has 16-months of Search Analytics data from Google Search Console…
Rumors Of A Google Search Algorithm Update Coming Soon
The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are always trying to be one step ahead of them to know before they will happen. Like knowing when bad weather is about t…