Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords.

But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest).

The post Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI appeared first on Seer Interactive.

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords.

But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest).

The post Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI appeared first on Seer Interactive.

Yoast SEO 7.9: Getting rid of bugs in the summer

Say hi to a brand new version of Yoast SEO! As it’s summertime, our hard-working developers went out on a collective bug hunt. Together with the community – we’re so happy to be part of – they’re giving their all to make our plugin work better for everyone using it. For instance, to make the […]

The post Yoast SEO 7.9: Getting rid of bugs in the summer appeared first on Yoast.

The Impact Matrix | A Digital Analytics Strategic Framework

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where […]

The post The Impact Matrix | A Digital Analytics Strategic Framework appeared first on Occam’s Razor by Avinash Kaushik.