Paid Search Targeting Brand Keywords = SEO Death
For fans of the long-running SEO Death series, this isn’t really a new issue. About two years ago I posited Is Your Adwords Campaign Hijacking Your SEO Traffic? The answer of course was “yes.” Here’s the graph that illustrated the problem: I am re-upping this because we just got a new client that hired us […]
The post Paid Search Targeting Brand Keywords = SEO Death appeared first on Local SEO Guide.
SearchCap: Bing Ads rolls out new bidding strategies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Special rates to SMX East end soon!
Actionable SEO and SEM tactics plus awesome networking. Attend the largest search marketing conference in NYC!
Please visit Search Engine Land for the full article.
Reminder: Google Link Operator Is No Longer Supported
This is just a quick reminder that Google has confirmed again that the link operator no longer works in search and is no longer supported by Google. Google ended support a year and a half ago.
Trump Idiot Googlebomb Fixed?
It looks like Google has fixed the issue with the Googlebomb around searching for idiot in image search results. Donald Trump no longer comes up as often as a week or two ago.
Google Search Quality Suffering From PDF Spam? Let Them Know.
Recently I’ve been seeing more and more complaints about PDF spam showing up in Google search. Google asked that if you see these cases, to let them know so they can investigate.
Google: Clear Content Structure Helps But If Done Wrong, Won’t Hurt
Here is John Mueller from Google saying that if you have your content structure out of order, it won’t hurt you but having it in order can help you. This advice does seem a bit contradictory.
Google Assistant Smart Displays For Viewing, Not Just Listening
Last week, Google introduced smart display support for the Google Assistant. This enables you to not hear responses from the Google Assistant, but also see them. Plus, there is a developer API.
How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]
Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes.
Getting an HTTPS migration done in an enterprise environment
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There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration.
How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs
Content maintenance for SEO: research, merge & redirect
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and […]
The post Content maintenance for SEO: research, merge & redirect appeared first on Yoast.
Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.
Please visit Search Engine Land for the full article.
Something to hide? The rise of privacy-focused search engines
In this editorial from Marc Smith, founder of Mojeek, argues that alternative, privacy-focused search engines have an opportunity in this post-truth era
SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
The post SEO Power BI Data Cleaning Checklist for URLs appeared first on Seer Interactive.
SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
The post SEO Power BI Data Cleaning Checklist for URLs appeared first on Seer Interactive.
María Rebeca Latigo de Hernández, Mexican immigrant rights activist, gets a Google doodle
Google celebrates celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández.
Please visit Search Engine Land for the full article.
Google Has Removed The Quality Raters Guidelines PDF
Early Thursday morning Google accidentally removed the PDF document containing the quality raters guidelines. By noon, Google has fixed the issue and the PDF has returned for download.
Google Tests New Hotel Search Results Design
A nice number of people are seeing Google testing a new design and layout for hotel search results in Google. The new look looks more compact and modular as opposed to the card based list view in the current design…
New Google White Local Panel Design
After testing a white local panel with circle buttons design in Google for 10 months…