Server Side Rendering For Dummies (& Non-Technical SEO Decision-Makers)
Your engineering team just mentioned they are rolling out a new type of product landing page built with REACT or Angular or some other hipster tech name you may have seen out of the corner of your eye on your Twitter SEO feed. Your gut says this could be an SEO problem, and your gut […]
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Google Adds Posts to Local Branded Search Results
Google has been expanding the branded local search results. Most recently (last November timeframe) they added an About tab that included corporate information, often a link to wikipedia or the main corporate about us page and social links Today I started seeing the inclusion of a Posts Tab in these results. Interestingly this is NOT … Continue reading Google Adds Posts to Local Branded Search Results →
SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
Google Posts added to local packs for some branded queries
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
Please visit Search Engine Land for the full article.
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
Join us on Tuesday, August 21, 2018, at 1:00 PM EDT (10:00 AM PDT)
Please visit Search Engine Land for the full article.
Last Chance: Share A Story About How Matt Cutts Has Helped You
For the past 113 days, over 16 weeks, there has been a story posted each day at mattcutts.org about how he has helped an individual person. This is your reminder, if you missed the first announcement, that we have about two weeks left of stories and y…
Google Adds Troubleshooting Section For Job Posting Structured Data
Google has added to the developer documents around job posting structured data a whole new troubleshooting section. This section gives developers access to more tips on how to properly implement this type of schema.
Google: Taking Old Content & Relabeling It As New Is A Bad SEO Hack
Google’s John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when th…
Google Medic Update: Many Are Looking Back To Google’s Panda Advice From 2011
With the Google Medic Update from August 1st, the core broad Google algorithm update. Many are not just looking at the quality raters guidelines but also looking back at the advice former head of search Amit Singhal gave around the Google Panda updat…
Google launches new expandable featured snippets with more information
The new featured snippets provide aggregated access to additional sources about a search query.
Please visit Search Engine Land for the full article.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.
Please visit Search Engine Land for the full article.
Google Sheets formulae and tips for reporting
Automating your reporting can save you tons of time and in this article John will walk you through some of the basic formulae that will make it much easier to get started.
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Google: The Medic Update Is Global; All Categories Of Search, Not Just Health
You all know that I named the August core Google algorithm update the Medic Update because it seems highly slanted in terms of the impact it had on the health, medical and fitness niches. But Google is still going with this is a global update.
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.
Please visit Search Engine Land for the full article.
Google: Manual Actions Are Not Based On A Single Bad Link
Google’s John Mueller said on Twitter that Google does not issue manual actions, search ranking penalties, over a single bad link. The only way to get a manual action is to have a lot more than just one bad manipulative link.
Beta Google Search Console Adds Verify Sites, Manage Users & Mobile Usability Report
The new beta version of the Google Search Console keeps porting over features from the old version. In this mornings announcement Google said you can now manage users and permissions, add sites and validate ownership and view the mobile usability repor…
Google Doesn’t Always Show “More Results” Button, May Show “Next” Button
I was testing some searches on Google’s mobile search results this morning and for some queries I was able to bring back the “next” button at the bottom of the search results. Google replaced the “next” button on mobile search with a “more results” b…