3 Reasons Your Business Needs to Invest in Data Science
ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
Post from Lee Wilson
Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
Over 90 percent of survey respondents also said they were likely to click on the first set of results.
Please visit Search Engine Land for the full article.
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
Please visit Search Engine Land for the full article.
Google adds new ‘veteran-led’ attribute to Google My Business profile
It becomes the second business owner identity attribute, following ‘women-led’ in March.
Please visit Search Engine Land for the full article.
SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
The evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
Please visit Search Engine Land for the full article….
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.
Please visit Search Engine Land for the full article.
Get started with marketing automation–learn the terms you need to know
Your cheat sheet to demystifying marketing automation.
Please visit Search Engine Land for the full article.
Writing great social media content for your blog
I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, […]
The post Writing great social media content for your blog appeared first on Yoast.
‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors
Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic.
Please visit Search Engine Land for the full article.
Case study: The tale of two internal link tweaks
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.
Please visit Search Engine Land for the full article.
Search basics: the difference between URL structure and Information Architecture
I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA).
Google Search Console Reports Removes Anonymous Queries
Last week we reported that some were notice huge drops in their Google Search Console reports when using the query filter. Well, Google just posted on their data anomalies page that they have removed what they call “anonymous query.”
The Google Search Console New Link Report Has A Latest Links Download
Google’s new link report in the beta Google Search Console does have a download latest links button. It was just hard to find as Bryson Meunier said on Twitter. It is on the main links screen, it is not within the external links screen.
Google: Redirecting All Your URLs To Your Home Page Is A Bad Practice
Google’s John Mueller said on Friday in a webmaster video that redirecting all of your URLs to your home page is bad practice. Instead, you should redirect those URLs on a one by one basis to the proper new location.
Google’s John Mueller Is In Regular Contact With Web Spam & Search Quality Teams
Google’s John Mueller has confirmed that he is in regular contact with both web spam team and the search quality teams at Google. There are many people who feel John and others from his webmaster trends analysts team are not in touch with those teams….
Google: We Take Web Site Spam Take Overs In Search Very Seriously
Google’s John Mueller said in a webmaster hangout video that Google’s spam teams take it super serious when a web site is taken over by another one in the search results. If you see that happen, Google wants to jump on those issues and tackle them qui…
Google Search Console query reports now exclude ‘anonymous query’ data from chart totals
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.
Please visit Search Engine Land for the full article.
Google Search Console query reports now removes “anonymous query” data for privacy reasons
Remember the early days of “not provided”? Well, Google Search Console has begun removing some query data for “privacy” reasons.
Please visit Search Engine Land for the full article.