If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.
Please visit Search Engine Land for the full article.
SearchCap: Bing augmented reality & Quora targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Augmented reality artist creates sculptures using Bing search
Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time.
Please visit Search Engine Land for the full article.
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
Please visit Search Engine Land for the full article.
What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.
What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.
Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Ask Yoast: Disavow backlinks from shady sites?
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage […]
The post Ask Yoast: Disavow backlinks from shady sites? appeared first on Yoast.
Levelling Up Your Google Tag Manager/Data Studio Game For Free
Want to take your GTM and Data Studio reporting skills to level up to the next level? Chris Green gives you some free templates to get you started.
Post from Chris Green
Spectator to Partner: Turn Your Clients into SEO Allies – Whiteboard Friday
Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client …
Google Blue Shield Icon In Snippets For Some Government Sites?
Google may be testing showing a blue shield icon in the snippets for some government related sites. I am honestly thinking this might be some sort of browser extension but it may not be and it may be a feature Google is testing. This was shared by Mi…
Google Sends Out Many Mobile-First Indexing Enabled Notices
Starting earlier this week, Google began sending out tons of mobile-first indexing notices to webmasters. In fact, as I write this, I received a few more notices foe web sites I have verified in Google Search Console.
Bing Also Drops Public URL Submit To Index Tool
Just like Google did back in July, Bing announced they have dropped their public submission tool. A way to submit any URL to the Bing index anonymously has been removed. It doesn’t come with any surprise, I suspect.
What Percentage of Verified Businesses Use Google Posts?
TLDR: ~7% of businesses world wide that have verified their business listing are using Google Posts and roughly 26% of verified business in the US were doing so. On a percentage basis the use of posts was highest, around 30%, in Spain, Italy and Japan. The developed world has significantly more updake of this feature … Continue reading What Percentage of Verified Businesses Use Google Posts? →
SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Google Tests Tabs On Branded Knowledge Panels
Sergey Alakov spotted Google testing tabs for a knowledge panel for branded search terms. So not specifically for a local knowledge panel but for a brand name.
Google Maps Now On Apple CarPlay & It’s Okay
Right before I went offline on Tuesday night, Apple approved a new version of the Google Maps app for iOS that added CarPlay support. This is something I’ve been waiting for since March 2016, when I got my new car with Apple CarPlay.
Prototyping automated product feeds for retailers
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the […]
The post Prototyping automated product feeds for retailers appeared first on Builtvisible.
Compare 17 top SEO tools and platforms
Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice.
Please visit Search Engine Land for the full article.
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.