Measure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without …
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Best practices for tag management and governance
Live Webinar: Thursday, November 8, at 1:00 PM ET (10:00 AM PT)
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What is a snippet?
The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your […]
The post What is a snippet? appeared first on Yoast.
The impact of ‘close variants’ in exact match types
A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
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Bing Ads launches the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process.
Please visit Search Engine Land for the full article.
Tips for social media competitor analysis: Let’s stop talking about follower count
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This year, Hootsuite announced that 3.196 billion people are now active social media users.
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
Please visit Search Engine Land for the full article.
2018’s Google Updates and What We Believe Comes Next
Lola Michels from Koozai extracts her projections from this year’s Google algorithm updates and shares the dos and don’t for staying on top of digital developments.
Post from Lola Michels
SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.
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5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful — i.e. user experience (UX). Without UX, you won’t be able to maximize the SEO performance of your website.
Now you can segment Google Ads store visits by ‘new vs. returning’ visitors
Get a better understanding of the types of visitors campaigns are driving in-store.
Please visit Search Engine Land for the full article.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Bing adds election information, redesigns image search, provides NFL answers, and word of the day
Bing highlights some search features that are popular during the upcoming season.
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Google Halloween Game Doodle & Bing’s Spooky Bat
It is Halloween tonight but Google and Bing already have their home pages ready for the scary holiday. Google has a really detailed time wasting Halloween Doodle game and Bing has a spooky bat background.
Google AdSense To Verify Your Web Site
Google announced on the AdSense blog a new “quality effort” they are rolling out. Before you can earn money from ads you place on web sites, you need to first add them to your verified sites section in AdSense and Google has to verify them.
Google To Investigate Google News Publishers Concerns Over Discovery
After months of complaints in the Google News Help forums from some Google News publishers saying their content is not being surfaced or discovered by their audience in Google News, Google said they are investigating. Lisa Wang from Google wrote the o…
SEOs Turn To EAT After Recent Google Algorithm Updates
Google had a big issues years ago, every Google algorithm update was about PageRank and subsequently DA (which is something Google doesn’t even have) – it was all about links. Google knew that was an issue. But in the past year or two, espesially sin…
Google: Fill In Your Meta Descriptions Because You Know Your Content Best
Google’s John Mueller said on Twitter that it is best not to leave your meta descriptions blank. Instead he said try to fill them out because you know your content best. This is despite a recent study from Yoast that shows that Google often uses your …
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
Please visit Search Engine Land for the full article.