Google: Stop Singling Out RankBrain, Search Is More Complex Than One Thing
I love it, Google makes a big deal of RankBrain back in 2015 and since then has been trying to get SEOs to focus on other things, outside of RankBrain. I mean, Google is right – SEOs should really not focus on RankBrain. It is a query interpretation …
Google Local Maps Follow Button Is Out
A couple weeks ago, Google announced a new feature in Google Maps and Local to follow a specific location or venue. The feature now seems to be rolled out and you can see it by searching for your favorite place to eat, shop or whatever. When you clic…
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
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Google Ads intros new ad position metrics
Four new metrics provide better indications of where your ads appear on the search results pages.
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SearchCap: Go Vote, Bing crawler, Bing Ads targets & Google local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
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Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
The post Branded search vs direct search: How to optimize for brand-driven queries appeared first on Search Engine Watch.
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
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Limited time: Lock in exclusive savings to SMX West
Super Early Bird pricing expires soon! Get proven, actionable search marketing tactics from the experts.
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Google local reviews study shows 74% of businesses have at least one review
Check out this new study on Google local reviews from the BrightLocal team.
Please visit Search Engine Land for the full article.
Yoast SEO 9.1: The Hacktoberfest Edition
October is Hacktoberfest month! Hacktoberfest is all about contributing to open source projects together. This year, we welcomed a nice crowd at Yoast HQ to help us improve our own and other peoples open source projects. Some of these fixes and enhancements made by this fine group of people made it into Yoast SEO 9.1. […]
The post Yoast SEO 9.1: The Hacktoberfest Edition appeared first on Yoast.
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
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Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
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Google details how to set up lazy loading for best SEO results
SEOs are excited about the new lazy loading documentation from Google.
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Google makes lazy-loading SEO help documents available
SEOs are excited about the new lazy loading documentation from Google.
Please visit Search Engine Land for the full article.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East.
Please visit Search Engine Land for the full article.
Google My Business Future Opening Dates For Businesses That Did Not Open Yet
A couple months ago we reported Google was testing future open dates within Google Maps listings and Google My Business. Well, this weekend, Google officially announced it in the Google My Business Help forums. Allyson Wright, Community Manager, Googl…
Google Separates Out Addresses & Services Areas For Local Service Businesses
Last week we reported Google was dropped addresses for some local service businesses. Well, Google posted over the weekend in the Google My Business help forums that they went ahead and separated out the addresses and service areas for these local ser…
Google: No Ranking Benefit In Using Separate Google Search Console & Analytics Accounts
Google’s John Mueller said there is no ranking benefit in using different Google Search Console and Google Analytics accounts for each individual web site you manage. The topic came up before, as long as you are not spamming Google – there also is no…