eCom in the Wild: Ritual Vitamins

As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge of marketing, I’ve often avoided marketing campaigns because I know the strategies and tactics they’re employing on me, and I’m often critical of their execution (or feel like I’m being manipulated into purchasing).…

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Deliver Personalization with New Features in Google Optimize

Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you guessed it) personalize your website based on user actions, attributes, and behaviors.


What is the New “Personalization” Experience in Google Optimize?

Google Optimize is Google’s free testing experiments tool.…

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