SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
TechSEO Boost: Machine Learning for SEOs
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and more.
The post TechSEO Boost: Machine Learning for SEOs appeared first on Search Engine Watch.
Major Trends in Paid Search [Report]
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjort from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Post from Barry Adams
Don’t skip these critical recurring SEO tasks
As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis.
Please visit Search Engine Land for the full article.
Dive deep on best practices in search. Attend an SMX workshop!
SMX West features five in-depth workshops designed to sharpen your digital marketing skills.
Please visit Search Engine Land for the full article.
Should you update to WordPress 5.0?
WordPress 5.0 is coming out December 6th, or, as I’m writing this, the day after tomorrow. This came as a surprise to us, as this release date has only been communicated to the community today. Given this short notice, we thought it would be wise to give you advice on what you should do. Note […]
The post Should you update to WordPress 5.0? appeared first on Yoast.
Google Search Console reporting bug drops some image search data
Beware of another reporting glitch in Google Search Console.
Please visit Search Engine Land for the full article.
Builtvisible wins gold at the International Content Marketing Awards
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable results for praise: The annual awards ceremony […]
The post Builtvisible wins gold at the International Content Marketing Awards appeared first on Builtvisible.
AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
Please visit Search Engine Land for the full article.
Local Services by Google expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
Please visit Search Engine Land for the full article.
Google Local Services expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
Please visit Search Engine Land for the full article.
Rich Results expands for Question & Answer pages
People come to Google seeking information about all kinds of questions.
Frequently, the information they’re looking for is on sites where users ask and answer each other’s questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.
Frequently, the information they’re looking for is on sites where users ask and answer each other’s questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.
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A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when …” with a preview of the top answers from the page.
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In order to help users better identify which search results may give the best information about their question, we have developed a new rich result type for question and answer sites. Search results for eligible Q&A pages display a preview of the top answers. This new presentation helps site owners reach the right users for their content and helps users get the relevant information about their questions faster.
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| A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when …” with a preview of the top answers from the page. |
To be eligible for this feature, add Q&A structured data to your pages with Q&A content. Be sure to use the Structured Data Testing Tool to see if your page is eligible and to preview the appearance in search results. You can also check out Search Console to see aggregate stats and markup error examples. The Performance report also tells you which queries show your Q&A Rich Result in Search results, and how these change over time.
If you have any questions, ask us in the Webmaster Help Forum or reach out on Twitter!
Posted by Kayla Hanson, Software Engineer
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent.
The post How to move from keyword research to intent research appeared first on Search Engine Watch.
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Bing Partner Program shifting to calendar-year qualifications
The change will take effect in January.
Please visit Search Engine Land for the full article.
Google launches Q&A structured data for Question & Answer pages
Check out these new Google rich results for Q&A style pages.
Please visit Search Engine Land for the full article.
The state of local SEO — get industry insights for 2019
Get real insights from real local marketers to power your 2019 plans.
Please visit Search Engine Land for the full article.
Google 2018 Holiday Decorations For Hanukkah, Christmas & Kwanzaa Now Live
Google has dressed up their search results page for the holiday season. All you need to do is search for holiday related searches; such as [christmas],[chanukah], and [kwanzaa]. Here are screen shots of the mobile version of each.
Official: Google Sticky Round Search Bar Header Is Live
After several months of ongoing testing, Google has officially launched the new desktop search results interface where the search bar header is rounded and sticks to the top. This went live Friday night, a Google spokesperson confirmed it for us at Se…
Google “Sold Here” In Local Pack Results
Google seems to have launched a new feature in the local pack named “sold here.” It shows, based on your query, if that product is sold in the store, directly in the local pack. This roll out was spotted by Sergey Alakov but was seen also in early Nov…