Search Buzz Video Recap: Google Search Console, Image Search, Mobile-First, Disavow & Much More
This week, we covered how Google said the old Search Console may sunset in March and specifically which features are going away. Some European Google searchers were seeing…
SearchCap: Google updates, SEO education & A/B testing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
When Things Go Wrong at the Worst Time
There’s nothing like checking in on your account during a holiday only to find that it has been completely, and inexplicably, shut down.
Have I gone crazy, am I looking at this correctly? Why did this happen? How do I fix this?
…
The post When Things Go Wrong at the Worst Time appeared first on Seer Interactive.
Choosing a marketing automation platform
Who are the major vendors? What should I be looking for? What are the costs?
Please visit Search Engine Land for the full article.
Focusing on the new Search Console
Over the last year, the new Search Console has been growing and growing, with the goal of making it easier for site owners to focus on the important tasks. For us, focus means being able to put in all our work into the new Search Console, being committed to the users, and with that, being able to turn off some of the older, perhaps already-improved, aspects of the old Search Console. This gives us space to further build out the new Search Console, adding and improving features over time.
Here are some of the upcoming changes in Search Console that we’re planning on making towards end of March, 2019:
Crawl errors in the new Index Coverage report
One of the more common pieces of feedback we received was that the list of crawl errors in Search Console was not actionable when it came to setting priorities (it’s normal that Google crawls URLs which don’t exist, it’s not something that needs to be fixed on the website). By changing the focus on issues and patterns used for site indexing, we believe that site owners will be able to find and fix issues much faster (and when issues are fixed, you can request reprocessing quickly too). With this, we’re going to remove the old Crawl Errors report – for desktop, smartphone, and site-wide errors. We’ll continue to improve the way issues are recognized and flagged, so if there’s something that would help you, please submit feedback in the tools.
Along with the Crawl Errors report, we’re also deprecating the crawl errors API that’s based on the same internal systems. At the moment, we don’t have a replacement for this API. We’ll inform API users of this change directly.
Sitemaps data in Index Coverage
As we move forward with the new Search Console, we’re turning the old sitemaps report off. The new sitemaps report has most of the functionality of the old report, and we’re aiming to bring the rest of the information – specifically for images & video – to the new reports over time. Moreover, to track URLs submitted in sitemap files, within the Index Coverage report you can select and filter using your sitemap files. This makes it easier to focus on URLs that you care about.
Using the URL inspection tool to fetch as Google
The new URL inspection tool offers many ways to check and review URLs on your website. It provides both a look into the current indexing, as well as a live check of URLs that you’ve recently changed. In the meantime, this tool shows even more information on URLs, such as the HTTP headers, page resource, the JavaScript console log, and a screenshot of the page. From there, you can also submit pages for re-processing, to have them added or updated in our search results as quickly as possible.
User-management is now in settings
We’ve improved the user management interface and decreased clutter from the tool by merging it with the Settings section of the new Search Console. This replaces the user-management features in the old Search Console.
Structured data dashboard to dedicated reports per vertical
To help you implement Rich Results for you site, we added several reports to the new Search Console last year. These include Jobs, Recipes, Events and Q&A. We are committed to keep adding reports like these to the new Search Console. When Google encounters a syntax error parsing Structured Data on a page, it will also be reported in aggregate to make sure you don’t miss anything critical.
Other Structured Data types that are not supported with Rich Results features, will not be reported in Search Console anymore. We hope this reduces distraction from non-critical issues, and help you to focus on fixing problems which could be visible in Search.
Letting go of some old features
With the focus on features that we believe are critical to site owners, we’ve had to make a hard decision to drop some features in Search Console. In particular:
HTML suggestions – finding short and duplicated titles can be useful for site owners, but Google’s algorithms have gotten better at showing and improving titles over the years. We still believe this is something useful for sites to look into, and there are some really good tools that help you to crawl your website to extract titles & descriptions too.
Property Sets – while they’re loved by some site owners, the small number of users makes it hard to justify maintaining this feature. However, we did learn that users need a more comprehensive view of their website and so we will soon add the option of managing a search console account over an entire domain (regardless of schema type and sub-domains). Stay tuned!
Android Apps – most of the relevant functionality has been moved to the Firebase console over the years.
Blocked resources – we added this functionality to help sites with unblocking of CSS and JavaScript files for mobile-friendliness several years back. In the meantime, these issues have gotten much fewer, the usage of this tool has dropped significantly, and you’re able to find blocked resources directly in the URL inspection tool.
Please send us feedback!
We realize some of these changes will affect your work-flows, so we want to let you know about them as early as possible. Please send us your feedback directly in the new Search Console, if there are aspects which are unclear, or which would ideally be different for your use-case. For more detailed feedback, please use our help forums, feel free to include screenshots & ideas. In the long run, we believe the new Search Console will make things much easier, help you focus on the issues affecting your site, and the opportunities available to your site, with regards to search.
We’re looking forward to an exciting year!
Posted by Hillel Maoz, Search Console Team
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
The post 3 lead generation tips for ecommerce businesses appeared first on Search Engine Watch.
Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.
Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.
Please visit Search Engine Land for the full article.
How to keep your SEO team (and yourself) relevant
Ongoing education, conferences and case study discussions not only help clients but also your own career growth.
Please visit Search Engine Land for the full article.
Is Google Penguin Dead Or Alive
Joe Hall, an SEO, posted a Twitter poll asking SEOs if they believe if Penguin is dead or alive. Yes, the Google Penguin update that ravaged so many SEOs over the years. The poll has over 100 votes, but it clearly shows SEOs don’t know. Heck, even J…
Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday
Posted by KameronJenkinsCorrectly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron …
Google Local Pack Defaults To Showing 4 Stars For Some Queries
If you do a search for [top soil] where I am and in some other locations, Google will show you a local pack but the local pack will be filtered to only show results with 4.0+ ratings or higher. If I do another search, like [barber shop] I do not get …
Google On Potential Issues With Canonicals & JavaScript
Google’s John Mueller posted a very detailed response on Reddit about how Google treats canonicals and how JavaScript based sites that use them might run into issues. JavaScript isn’t the issue itself but it can cause some confusion.
Google Aware Of Sensationalist Tabloidesque Headlines In Top Stories
Google’s Danny Sullivan said on Twitter that the Google team is aware of the “concerns about sensationalist tabloidesque headlines” in the top stories section in Google search. He added that Google looks for solutions to solve concerns but didn’t say m…
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
Please visit Search Engine Land for the full article.
SearchCap: Google Ads management, search click data & new writers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Data: Google organic search CTRs decline on desktop, see big drop on phones
Mobile organic clicks on declined roughly 10 points between 2016 and 2018.
Please visit Search Engine Land for the full article.
8 free technical SEO tools you probably haven’t heard of
You’re on a quest to improve the technical state of your site. Here are eight of the best free technical SEO tools that can help you do that.
The post 8 free technical SEO tools you probably haven’t heard of appeared first on Search Engine Watch.
Bing Ads 2018 recap and insights for search marketers in the year ahead
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
Please visit Search Engine Land for the full article.