Google Ads to sunset average position reporting metric later this year
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
Please visit Search Engine Land for the full article.
How to tidy up your .htaccess redirects
What’s a .htaccess file? How to tidy up all the redirects in your htaccess file Managing site redirects is an important SEO task and one that can bite you if it’s put off for too long. Especially if there’s a website redevelopment project on the horizon or some sort of major site change. This post […]
The post How to tidy up your .htaccess redirects appeared first on Builtvisible.
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely.
Please visit Search Engine Land for the full article.
How Google Home Hub Can Help Retailers Increase Sales
Intelligent home assistants are a fast-growing technology that makes voice search a new channel for all brands to focus on. Therese Palmere shows how retailers can optimise for voice search and grow their revenue.
Post from Therese Palmere
Maximize Facebook performance by leveraging the algorithm
A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session.
Please visit Search Engine Land for the full article.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
Please visit Search Engine Land for the full article.
The technical SEO hierarchy of needs
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it.
Please visit Search Engine Land for the full article.
Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might not be the case.
The post Ten reasons your SEO campaign isn’t working appeared first on Search Engine Watch.
What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.
The post What can we learn from voice search in 2018? appeared first on Search Engine Watch.
Planning and creating the perfect landing page
How to create landing pages that convert.
Please visit Search Engine Land for the full article.
Google Test My Site Tool Adds New Features & Improvements
Google announced this morning that they have rebuilt the Test My Site tool from top-to-bottom. They added a whole set of features that can help developers build a faster site. You check check out the tool over here.
Venues Can’t Turn Off Confirm Your Visits On Google Maps
The other week, I had a customer ask me if there is a way to stop Google from asking their customers or visitors to confirm their visits in Google Maps. As far as I know, there is no way to do that from the Google My Business venue end.
Google Search Algorithm Update Signals On Friday February 22nd
Over the weekend I have been tracking a lot of chatter within the SEO community on WebmasterWorld and other channels of a Google update. Many of the automated tracking tools also show significant changes in the Google rankings starting on Friday, Febr…
Controversy over Google Featured Snippets stealing publisher traffic reignites
Google said it will take feedback into consideration.
Please visit Search Engine Land for the full article.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Please visit Search Engine Land for the full article.
Google Ads Tests Large Image In Search Ads
Google is back at it, testing large images in their search ads. Glenn Gabe posted about this on Twitter on Friday and Search Engine Land received a comment from Google on it. Google has done this for automative ads starting in 2016 but they started te…
Google Search Console New Products Report & Merchant/Manufacturer Center Upgrades
Google announced on Friday some upgrades to products in Google search. Specifically, Google Search Console added a new enhancements report like I covered at Search Engine Land, to show you how your product market is doing. They also added the ability …
Digital Marketing Campaigns: Winter 2018 Edition
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It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way!
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages.
Please visit Search Engine Land for the full article.
Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
With few exceptions, brands suffered diminished credibility in UK study.
Please visit Search Engine Land for the full article.