B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
Learn about the latest trends and compare 14 top marketing automation platform vendors.
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Google AMP, mobile-friendly testing tools support code editing
Save time and reduce risk with the new code editing feature in the AMP and mobile-friendly testing tools from Google.
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Bing Ads bad account takedowns doubled in 2018
Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention.
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Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities
Google maintains that less than one percent of sites visited from search results are spam.
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Optimizing for Searcher Intent Explained in 7 Visuals
Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in…
Google: There Is No Google Organic Traffic Budget
Google’s John Mueller said on Twitter that Google doesn’t have an organic traffic budget that will stop sending a site traffic once it reaches a certain number. He said “we try to show pages in search when our algorithms think they’re relevant, not ba…
Google’s Latest Advice On Pagination & Page Series Post rel=next and rel=prev
As you know, Google told us they just realized that rel=next and rel=prev is no longer supported for the past year or so. Yea, I know. So now what? How do you ensure Google can find your paginated content? How do you communicate to Google a series of…
Bing Uses rel=next and rel=prev For Discovery But Not Merging Pages
With all the controversy around Google just noticing they haven’t supported the rel=next/prev and now trying to dig themselves out of a hole – folks are curious how Bing supports it. Frédéric Dubut from Bing said on Twitter that Bing uses them for discovery and understanding site structure but they do not use it to merge pages into a set.
Five ways SEOs can utilize data with insights, automation, and personalization
2018 has been transformative for the SEO industry, it’s expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.
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Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.
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New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
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Google Web Spam Report: Google Sent 33% Less Manual Actions Last Year
Google has released their annual web spam report and I just love comparing the previous year report to this one. Here are some of the highlights from the report, including Google sent 4 million manual actions in 2018, where sent 6 million in 2017.
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Google On Neural Matching vs RankBrain
After I wrote up the what is neural matching, I got to thinking and decided to email Google a bunch of questions, which I published at Search Engine Land as Danny Sullivan posted the answers on Twitter via the @searchliaison account.
Search Buzz Video Recap: More On Google March 2019 Core Update, Google Drops Rel Next & Prev & Neural Matching vs RankBrain
What a fun week in the SEO space – we had Google do some explaining or myth busting around the March 2019 core algorithm update, no – it wasn’t a reversal. Google just noticed that they have not supported the rel=next/prev markup for years now…
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Google apologizes for rel=next/prev mixup
Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes.
Please visit Search Engine Land for the full article.
Google says it doesn’t use rel=prev/next for pagination
Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it […]
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