What is Content Strategy?
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support.
A review of the payday loans algorithm in 2019
The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm in 2019.
The post A review of the payday loans algorithm in 2019 appeared first on Search Engine Watch.
Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
The post Google + Amazon: Data on market share, trends, searches from Jumpshot appeared first on Search Engine Watch.
New research shows strong link between Google My Business photo quantity and search performance
Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior.
Please visit Search Engine Land for the full article.
Local Scroll Pack Now Showing Ads
Changes are coming fast and furious to the new(wish) Local Scroll Pack. This is the first one that I have seen that has included an ad. And it is verrrrrrry visible in this format. The visual stimuli are so pervasive that one hardly notices the ad destination. Go figure. And here is an ad from … Continue reading Local Scroll Pack Now Showing Ads →
Google Tweaks Local Scroll Pack Yet Again
Last week, we saw Google updating the as yet not fully rolled out Scroll Pack with stronger and more obvious calls to action for user engagement. This week I am seeing yet another, subtler, update; Google has added more and more colorful icons for each section of the Scroll Pack result. This is the second … Continue reading Google Tweaks Local Scroll Pack Yet Again →
Google launches new algorithm to better understand useful & timely information
This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results.
Please visit Search Engine Land for the full article.
Google advice on improving your site’s ranking for future core ranking update
Google has finally given us something we can point to after a core updates negatively impacts a site’s ranking in Google search.
Please visit Search Engine Land for the full article.
Building your outreach list
Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the stalking prospecting process, but there are some key principles that Builtvisible stands by to make this process as efficient as it can possibly be. So, what […]
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Google Redirects Some Quality Raters Guidelines To New URL
Yesterday we reported that the Google quality raters guidelines URL was not returning the PDF document, it was 404ing. Well, Google said it moved and as of this morning, some of the URLs hosting that PDF have been redirected to the new destination.
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Google: There Is No Such Thing As LSI Keywords
You’ve got to love John Mueller from Google, he posted on Twitter the line “There’s no such thing as LSI keywords — anyone who’s telling you otherwise is mistaken, sorry.” Here is that tweet:
Bing: We’re Updating Our Webmaster Guidelines; What Is Not Penalized Enough?
Bing is going to be updating the Bing Webmaster Guidelines and as part of that process, Frédéric Dubut from the Bing spam team asked what “shady tactics you think are not penalized enough?” In general, he is taking feedback on the current document before he begins.
Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
Currently, when you view hotel reviews in Google, you get Google reviews but you also get this neat filters to show you if you’d like the hotel based on the type of trip you are going on (i.e. pleasure, family, business, etc). This data is provided by…
RankRanger Adds Google FAQ/How-To Markup Tracking In Search Results
The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such)….
Vlog #6: Tanu Javeri Of IBM on Using Internal Links & Video For Big Enterprise SEO
In episode #6 of the vlog series at the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) of IBM…
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.
Please visit Search Engine Land for the full article.
New guide–Local Marketing Solutions for Multi-Location Businesses
What you should look for in a local marketing solution.
Please visit Search Engine Land for the full article.
Bing is asking for feedback on its Webmaster Guidelines
“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.
Please visit Search Engine Land for the full article.
Google extends same-meaning close variants to phrase match, broad match modifiers
You knew it was coming. Here’s what’s changing.
Please visit Search Engine Land for the full article.
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO
Working in a big enterprise like IBM can be really impactful and rewarding.
Please visit Search Engine Land for the full article.