Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Please visit Search Engine Land for the full article.
Should you do 100% of your SEO in-house?
Here are some real-world scenarios where it can make sense to augment your in-house team with external partners.
Please visit Search Engine Land for the full article.
Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.
The post Six social media marketing strategies that work and convert appeared first on Search Engine Watch.
18 Ways to Diagnose a Decline in Organic Traffic
Being able to determine the cause of an increase or decrease in traffic is a priceless skill. It allows you to anticipate declines and pivot your SEO strategy to prevent downward shifts, but also helps you identify wins as a result of the fantastic SEO work you’ve done!…
The post 18 Ways to Diagnose a Decline in Organic Traffic appeared first on Seer Interactive.
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Please visit Search Engine Land for the full article.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.
Please visit Search Engine Land for the full article.
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid offerings.
Please visit Search Engine Land for the full article.
Interview with Marie Haynes: What you need to know about E-A-T
The interview with well-known SEO expert, Dr. Marie Haynes about E-A-T, what it is, and how you can improve it. More on Google’s Quality Rater Guidelines.
The post Interview with Marie Haynes: What you need to know about E-A-T appeared first on Search Engine Watch.
Measuring content performance in GA: enhanced engagement metrics
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. This second instalment will run through some smart ways to overcome these challenges by expanding your measurement approaches using GTM. These new tracking techniques don’t require you to […]
The post Measuring content performance in GA: enhanced engagement metrics appeared first on Builtvisible.
Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by marketers.
Please visit Search Engine Land for the full article.
Behind the scenes at SMX East
What are the Search Engine Land editors most looking forward to at SMX East?
Please visit Search Engine Land for the full article.
How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.*
We mined through millions of data points across 30 paid search accounts. On average, we found that companies were wasting 15% of their budget on irrelevant keywords.…
The post How to Find Wasted PPC Spend in Minutes appeared first on Seer Interactive.
Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
Posted by Cyrus-Shepard
If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis.
One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.
With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account.
The tool is free, and showcases a preview of many top SEO metrics in one place, including:
- Domain Authority
- Linking Root Domains
- # of Ranking Keywords
- Spam Score
- Top Pages
- Top Linking Domains
- Discovered and Lost Links
- Keywords by Estimated Clicks (new)
- Top Ranking Keywords
- Top Featured Snippets (new)
- Top Branded Keywords (new)
- Keyword Ranking Distribution
- Top Search Competitors (new)
- Top Search Questions (new)
Many of these metrics are previews that you can explore more in-depth using Moz tools such as Link Explorer and Keyword Explorer.
New experimental metrics
Domain Analysis includes a number of new, experimental metrics not available anywhere else. These are metrics developed by our search scientist Dr. Pete Meyers that we’re interested in exploring because we believe they are useful to SEO. Those metrics include:
Keywords by Estimated Clicks
You know your competitor ranks #1 for a keyword, but how many clicks does that generate for them? Keywords by Estimate Clicks uses ranking position, search volume, and estimated click-through rate (CTR) to estimate just how many clicks each keyword generates for that website.
Top Featured Snippets
Search results with featured snippets can be very different than those without, as whoever “wins” the featured snippet at position zero can expect outsized clicks and attention. These are potentially valuable keywords. Top Featured Snippets tells you which keywords a site ranks for that triggers a featured snippet, and also whether or not that site owns the snippet.
Branded Keywords
Branded keywords are a type of navigational query in which users are searching for a particular site. These can be some of the website’s most valuable keywords. Typically, it’s very hard — for anyone outside of Google — to accurately know what a site’s branded keywords actually are. Using some nifty computations in our database, here you’ll find the highest volume keywords reflecting the site’s brand. Cool, right?
Top Search Competitors
Knowing who your top search competitors are is important for any serious SEO competitive analysis. Sadly, most people simply guess. You may know who competes for your favorite keyword, but what happens when you rank for hundreds, thousands, or hundreds of thousands of keywords? Fortunately, we can comb through our vast database and make these calculations for you. Top Search Competitors shows you the competitors that compete for the same keywords as this domain, ranked by visibility.
Top Questions
“People Also Ask” have become a ubiquitous feature of Google search results, and represent a good starting point for keyword research and topic optimization. Top Questions shows questions mined from People Also Ask boxes for relevant keywords.
A few notes about the new Domain Analysis tool:
- The tool is 100% free
- Limited to 3 reports/day
- Moz Pro users get unlimited reports
- Experimental metrics are just that. These are not (yet) available in Moz Pro.
- Metrics are meant to give you a quick overview of any domain. If you want to dive deeper for further analysis, we suggest signing up for a Moz Pro account
Also, we’re looking for feedback! What do you think of the new Domain Analysis Tool? Let us know in the comments below.
p.s. Big thanks to Casey Coates, our smart-as-heck dev who put much of this together.
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Stifled by Opportunity
There is so much opportunity in competitive web publishing today, it is literally overwhelming some good people. The American population is being killed by abundance. The poorly-acknowledged nearly epidemic proportion of metabolic diseases resulting from over-eating has led to a very obese, very sick population of health care consumers. Nearly every mainstream individual has plenty […]
How to fix the top most painful website UX mistakes [examples]
From images to pop-ups, page load speed to site navigation, here’s a roundup of top UX mistakes and how to fix them for improved SEO.
The post How to fix the top most painful website UX mistakes [examples] appeared first on Search Engine Watch.
Emotional Intelligence at Work: Why I’m Trying to be Less Empathetic
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If you aren’t yet familiar with the concept of Emotional Intelligence (also known as emotional quotient or EQ), it’s probably time to take note.
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
Please visit Search Engine Land for the full article.
Someday Machine Written Content Will Be Okay With Google Webmaster Guidelines
Google has a guidelines in its webmaster guidelines against automatically generated content but that guideline might change as machines and AI get better at producing not just understandable but useful content for humans. John Mueller of Google said th…
Google Search Console Adds Video Performance & Enhancement Reports
Google announced they have launched new Search Console reports for video content. There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you how well your videos a…
Google Sends “Fix Videos Markup For” Search Console Messages
With the launch of the new Google Search Console video enhancements report yesterday, a few hours later, Google began mass notifying sites with issues with their video markup via Google Search Console emails.