The benefits of using call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.
Please visit Search Engine Land for the full article….
6 books that will make you a better content marketer
While digital marketing roles can be wildly different in their day-to-day work (I write thousands of words each week while you may be building mountains of links or running ads with thousands of dollars behind them), they all have one big thing in common: they have to aim to keep learning. This isn’t to say that other professions don’t have to do the same. They have to keep upgrading their skills consistently, too! The challenge digital marketers face, however, is finding the source to trust enough to learn from. There are hundreds of sources publishing blog posts, ebooks, videos, tutorials,…
Post from Marijana Kostelac
Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in search.
Please visit Search Engine Land for the full article.
Preview your recipe results on Google Home Hub devices
Google has updated the rich results testing tool to preview recipes on smart displays using Google Assistant.
Please visit Search Engine Land for the full article.
Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.
Please visit Search Engine Land for the full article.
Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more
The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works.
Please visit Search Engine Land for the full article.
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track everything.
Please visit Search Engine Land for the full article.
Google for Jobs: Everything you need to know to optimize for better ranking
This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.
Please visit Search Engine Land for the full article.
Hey; Bing Has Been Doing The BERT Thing Since April
I mentioned this before, but did you know that Bing has been using BERT since April of this year. That is about 6-months prior to when Google started using it. Also, Bing said in this blog post that BERT like “models are now applied to every Bing sear…
Google: We Do Not Penalize Sites Using Old School HTML & Tables
Google’s John Mueller had to say on Twitter again that Google does not penalize sites using old school HTML, like old table designs or invalid HTML. He said “no, we don’t penalize sites that use old-school (or invalid, table-designs, etc) HTML.”
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Microsoft Advertising Editor Has Been Redesigned
Microsoft announced that it has redesigned the Microsoft Advertising Editor, formerly known as Bing Ads Editor. This is available for both Windows and Mac.
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news DJ.
Please visit Search Engine Land for the full article.
Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous year.
Please visit Search Engine Land for the full article.
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads’ latest travel services advertising initiative.
Please visit Search Engine Land for the full article.
2019 Google core algorithm updates: Lessons and tips to future-proof your SEO
Three things I’ve learned from the 2019 Google algorithm updates (announced in March, June, and September) to help you future-proof your SEO.
The post 2019 Google core algorithm updates: Lessons and tips to future-proof your SEO appeared first on Search Engine Watch.
Soapbox: The compromise between UX and revenue is not so simple
Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy.
Please visit Search Engine Land for the full article.
How BERT can improve the quality of your traffic
Since Google’s recent announcement, the question everyone is asking is: “How can I optimize for BERT?” The short answer: you can’t. But that’s just the beginning.
Post from OnCrawl
SearchLove San Diego 2020: Community Speaker Applications Now Open
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Are you looking to secure your first speaking gig? Maybe you’ve done a couple of local meetups and are looking to share your knowledge in front of a bigger audience.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
Please visit Search Engine Land for the full article.
Why and how to export your focus keyphrases with Yoast SEO Premium
If you have a large website that contains a lot of content, it can be hard to keep an overview of the current (SEO) status of your website. You might want to get insight into which of your posts haven’t been optimized correctly so that you can fix them! Luckily, Yoast SEO Premium offers a […]
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