Why Project Management is Critical for An SEO Project
Project management is important because it ensures proper expectations are set around what can be delivered, by when, and for how much.
The key to successful project management comes down to understanding your client as a human. As someone new to a pro…
3 Characteristics of a Strong Agency-Client Partnership
An agency should be an extension of the client’s team. Sharing the same goals, talking to the same people, and sometimes even getting drinks together. To start the journey towards that solid agency-client partnership, here are three areas to work on together and some questions agencies can start asking to get there.…
The post 3 Characteristics of a Strong Agency-Client Partnership appeared first on Seer Interactive.
5 years of monthly donations
We believe whole-heartedly in the power of awareness and care. This has always been at the heart of who Builtvisible is but 5 years ago we introduced a unique approach to charitable donations. Each month a member of our team takes a turn to nominate an organisation close to their hearts and a portion of […]
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Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
The post Seven content marketing strategies you should try [With examples] appeared first on Search Engine Watch.
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.
Please visit Search Engine Land for the full article.
Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers
Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it.
Please visit Search Engine Land for the full article.
BingBot Gets New Evergreen User Agents
As you know, BingBot is going evergreen and with that, it has announced it is updating its user agents to be dynamic based on the version of the browser it is using to crawl your web site.
Google News Site Command Feature Temporarily Out Of Order
If you try a site command on Google News right now, you will be out of luck. Zero, no, results will be found or returned. This is a bug that Google has acknowledged and Google will fix it “in 2020.” When in 2020, I do not know, but it will be fixed i…
Google Super Easy Explanation How It Uses Machine Learning In Search
John Mueller from Google gave one of the clearest and easiest to understand explanations on how Google uses machine learning in web search. He basically said Google uses it for “specific problems” where automation and machine learning can help improve…
Google Allows You To Request Multiple Quotes From Local Service Ads
Tom Waddington posted a GIF on Twitter of Google Local Service Ads allowing you to request multiple quotes at the same time from multiple local service providers. He said “‘Request Quotes’ button above 3-pack. Lets users request quotes from multiple b…
Blocking Googlebot-News Does Not Prevent Content From Being In Search? Oops.
Glenn Gabe noticed that if you try to block Google from showing your news stories in just Google News by blocking Googlebot-News, it no longer works. So if you want to follow the old advice (I do not see new advice) to block Google News, you can no lon…
Google Invites Many To Cameos In Search
Yesterday, I got my invite to Cameos on Google. Cameos on Google “help you make your Knowledge Panel even more engaging for your fans. You can record video answers to the questions your fans are asking on Google, and those answers will appear in your K…
Vlog #31: Will Hanke On Lead Generation & SEO
Will Hanke is someone I’ve known in the industry since the beginning, he has been doing web design and SEO for over 20 years now and is a true veteran in the industry. He has his company named Red Canoe Media. We met at a grocery store…
Google Search Algorithm Update This Week; Mixed Signals & Confusion
There is so much confusion and mixed signals right now, mostly because of a Google Analytics bug happening while there may be another Google search ranking algorithm update taking place. Some in the SEO community are adamant that there is a ranking up…
Data Studio 2019 features roundup
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted us this year. 2019 has seen a whopping 33 product updates, focusing on making it easier to design dashboards, clean data […]
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Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
Please visit Search Engine Land for the full article.
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Please visit Search Engine Land for the full article.
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Please visit Search Engine Land for the full article.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Please visit Search Engine Land for the full article.
Top platforms marketers can use for infographics
According to HubSpot, infographics can increase web traffic by 12%. Some simple-to-use platforms to create infographics without hiring a graphic designer.
The post Top platforms marketers can use for infographics appeared first on Search Engine Watch.